When Should an Idea Inside Your Business Become Its Own Brand?
Sometimes an event, program, podcast, or methodology starts as one idea but has the potential to become an asset of its own. Here’s how to recognize that potential early.
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What is a Brand?
“Brand” is one of those words that gets thrown around a lot these days. We often associate brands with celebrities or other highly influential people, or we think about “brand names” like clothes or cars from a particular company. Yet when asked, most people struggle to define what a brand actually is. If pressed, the…
