EPISODE 136
You’re Sure to Make Good Connections with Podcasting
Microsode
Starting a podcast can transform your business by attracting clients, forging connections, and showcasing expertise. With three years of podcasting experience, I’m eager to share insights from my journey.
Podcasting has seamlessly integrated into our business strategy, enabling us to engage with clients and delve into meaningful discussions with guests. Witnessing how our podcast not only draws in ideal clients but also fosters valuable relationships has been truly remarkable.
Reflecting on my journey as an introvert, I recognize the emotional challenges of entering the podcasting world. Leveraging my journalistic background, I’ve found comfort in the interview process, allowing my curiosity and listening skills to shine.
Authenticity is paramount, and while the initial steps may seem daunting, embracing the platform yields rewarding outcomes. Investing in quality equipment, like the Blue Yeti microphone, and establishing a structured process from recording to distribution are crucial for maintaining consistency and professionalism.
A valuable lesson I’ve learned is the significance of having a backlog of episodes before launching. This not only ensures a seamless start but also facilitates strategic marketing efforts. Despite the dedication and effort required, the joy and satisfaction derived from podcasting make it a worthwhile endeavor.
I firmly believe that podcasting is a potent tool for entrepreneurs to authentically connect with their audience and propel business growth.
Join me in exploring the transformative potential of podcasting, and if you’re seeking to bolster your online presence, consider exploring our agency’s services at www.thebrandid.com.
Quotes
“The podcast is an audio version of what working with us is like.”
“So much of our personal brand really is our personal journey. And the first question most of our guests answer is, you know, tell us about your personal journey and how it’s impacted you.”
“[The podcast has] really helped me get out from behind the business brand. Me as the founder, me as the CEO, me as the chief strategist.”
“I’m very comfortable hiding behind the scenes of the business is the team knows, but this is really forced me to get my voice out there to get my opinions out there to formulate them to communicate them, which as a person who’s a little bit more on the introverted side is not always easy to do.”
“If you’re going to do a podcast at a professional quality level, you’re going to want to also put show notes out, you’re going to want to email your list that the episode is out. And you’re going to want to advertise every episode on social media. And in order to do that, it takes time.”
“Having a process to keep your content organized to keep the different files organized, and to keep your timeline organized is extremely helpful.”
“Have an accountability buddy because the fun part is recording the episode. The rest of it feels kind of administrative and tedious and if you’re busy, which most entrepreneurs are, if you’re busy or even if you’re working for someone else, when you add a podcast to your plate, you are adding one more thing to your plate, right?”
“If you start doing a weekly show, make sure you release it on the same day of the week, week after week after week, because your audience will like predictability.”
“Even though a podcast is a great way to build your brand and your platform, really make sure it’s a platform that you enjoy because that joy will come out in the recordings.”
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