EPISODE 128
Website Branding and Building Tips you Need to Know: Part 2
Microsode
“The big advantage of having the shop live on your website and selling your own goods (versus having an affiliate shop, let’s say through Amazon or another third party tool) is you can make more money.” – Rachel Gogos
Ready to take your website strategy to the next level?
Incorporate dynamic elements like a blog, podcast, or e-commerce store to drive strategic growth for your business.
Expanding your content creation efforts with a blog or podcast can be a powerful marketing tool, provided it reflects your passion and resonates with your audience.
Considering e-commerce integration? Imagine showcasing your products directly on your site, bypassing third-party platforms like Amazon. The potential for revenue generation and brand expansion through merchandise sales is enormous.
Dive into your website analytics to glean valuable insights into your audience’s behavior and preferences. Use this knowledge to refine your marketing strategies for optimal results.
Join us for actionable advice and strategic insights on updating your website for business growth and brand development. Whatever your next step may be, let’s navigate the path to success together…
Quotes
“You can’t outsource your podcast in the way you can outsource your blog by having somebody ghost write for you.”
“We added the podcast several years into the business, it’s a way really for me to come out from behind the business brand a little bit.”
“The podcast was the modern day version of marketing our business a little bit more, while sharing the founding stories of really cool people.”
“We’ve been getting some great clients from our podcast. So it can certainly be a great business builder.”
“It really depends on what you’re going to enjoy doing more as the creator or as the owner of the business. And also what you think is going to resonate more with your target audience.”
“I think you just have to have fun creating the content, you don’t want to add one more thing to your plate unless it’s really going to bring you joy.”
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