At brandID, we love finding things to celebrate, daily. What we love even more? When we get to celebrate a personal brand coming to life online. The brandiD Celebrates column here on the blog spotlights the launch of our clients’ online headquarters.
Today we’re singing happy (online) birthday to wordtoyourmotherblog.com and chatting with founder, Heather Burnett.
Heather is a fun-loving, compassionate, and tell-it-like-it-is mother of three who runs the blog Word to Your Mother, a space that provides recipes, inspiration, and real-talk around the Keto Diet, parenting and crafting. She came to brandiD looking for a way to set her blog apart from the crowd and create a personal brand that felt unique and authentic to her.
Happy (online) birthday, Heather! We’d love to share a bit about your experience with our readers. Tell us, what was the main problem Word to Your Mother was facing prior to working with brandiD?
My main problem was that I didn’t have a plan or a personal brand. I was pretty much flying by the seat of my pants with a basic WordPress theme and absolutely nothing to set my blog apart from the competition.
What were you most looking to get out of partnering with brandiD?
I wanted to take everything to the next level—my plans, my strategy, and my website design.
What did you uncover about your brand and your business while working with brandiD?
What did I NOT discover?! brandiD’s unique process was spot on in helping me understand my strengths and weaknesses, determine my short- and long-term goals, and find my voice so that my site reflected my true self and mission. I’ve received much more than an online identity, fresh design, logo, and strategy. The brandiD team has given me the confidence to unapologetically be myself 100% of the time and stay true to my mission!
What did you enjoy most about the process of working with the brandiD team?
I felt like I was working with friends who genuinely cared about me personally and professionally. Rachel and her team are like a remarkable, unstoppable force of nature and when you have that kind of support behind you, YOU also feel unstoppable!
We know it’s early, but what results have you seen from working with brandiD?
Now that I have a fabulous website design, logo, and strategy, I believe I’m a stronger competitor in my field. And perhaps just as important, I feel like I’m perceived as a legitimate business by my peers.
What would you tell others about working with the brandiD team?
If you’re considering working with brandiD, you should GO FOR IT. You won’t find a more qualified group to help your business grow and make you feel like family throughout the process. They dig deep to uncover your strengths and weaknesses to help you learn where to focus and how to get to your true mission. And the design process is SO.MUCH.FUN. I couldn’t have asked for a better team of creative individuals to help me integrate my style, my personality, and brand into a gorgeous website.
It’s your internet birthday…how do you feel and what’s your favorite way to celebrate?
I feel thrilled, pumped, stoked, overjoyed, and confident. I’m going to celebrate by working even harder because now I’m more determined than ever to go for it!