At brandiD, we love finding things to celebrate, daily. What we love even more? When we get to celebrate a personal brand coming to life online. The brandiD celebrates column here on the blog spotlights the launch of our clients’ online headquarters.
The Venture Mentor, founded by Kevin Lancaster, is a new consulting agency specializing in serving the IT channel marketplace. Lancaster, a proven expert in the field, Built ID Agent–one of the fastest-growing cybersecurity companies on channel, then sold it to Kaseya in 2019. With the launch of The Venture Mentor he is excited to bring his experience and skills to those seeking a similar path.
Happy (online) birthday to Kevin and The Venture Mentor!
What did you partner with brandiD on?
Kevin: Brand and website development
Tell our readers, what was the main challenge your brand/business was facing before working with brandiD?
Kevin: Where to start as well as discovering my unique value proposition.
What were you most looking to get out of partnering with brandiD?
Kevin: A structured process that would hold me accountable to deadlines as well as an objective approach to discovering strengths.
What did you uncover about your brand/business while working with brandiD?
Kevin: The process was informative, structured and the team works extremely well with each other to produce results.
What did you enjoy most about the process of working with the brandiD team?
Kevin: Everyone on the team was enthusiastic about working on the project. Got a sense that they are really dedicated to their respective crafts.
We know it’s early, but what results, if any, have you seen from working with brandiD?
Kevin: I have received positive feedback from friends and family as well as acquaintances on LinkedIn
What would you tell others about working with us?
Kevin: Trying to find a professional and talented organization that can bring an objective approach to your personal brand proved extremely difficult until I met Rachel and her team. Rachel and her team have developed a very comprehensive process that allowed me to better understand what sets me apart from others and how to translate this into a professional persona. What can be a laborious process of discovering and articulating your strengths in both visual and written formats was made enjoyable from start to finish.
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