We’re quickly approaching the end of the year. Are you thinking about setting your business goals for next year? Have you already planned out next year’s digital marketing activities? Where are you stuck? What do you want to learn more about?

One thing I’m digging into deeper and deeper is Facebook marketing. With over 800 million users, Facebook is by far the social media platform that is strongest and as a small business owner, where you can get the biggest bang for your buck.

I am in the process of building out my Facebook business page and thought I would share the process and evolution with you, that way you can benefit from my investment.

A Steady Start: Facebook For Business

Over one year ago I set up my Facebook business page, by myself, you’ll notice it’s not very “designed” or overly informative. At that time I set it up because I wanted to grab the business vanity URL fast. You can see it here https://www.facebook.com/ThebrandiD.

I also connected the business page to the corporate website by adding the “Like” box at the top of the site. See www.thebrandiD.com. That has actually helped increase my likes quite a bit.

Since then I’ve started working with Rosh Khan of Social Rank Media to help me design my Facebook page (coding on Facebook is different than web coding) and Facebook marketing guru Amy Porterfieldwho is also the co-author of Facebook Marketing All-In-One for Dummies, who is helping me with my Facebook marketing strategy. Both Rosh and Amy are helping me put the brandiD biz page to work. My first meeting with Amy is this Wednesday and I’m super excited to start digging into it and using it to build brandiD’s business. Rosh and I have been discussing digital marketing for a while so I’ll start sharing some of our discussions here.

Building Your Brand on Facebook

To build your brand on Facebook you have to be crystal clear on your target audience. Some questions to ask yourself are: who are they? Where do they hang out on Facebook? What do they like to do in their spare time? What industry are they in? How can you reach them on Facebook?

 

You can target your market on Facebook more than any other social media platform. Think of all the information Facebook gathers on you when you set up an account. Now, think of how much they have gathered on the 799 million plus other users. All that data is searchable.

I’ll be sharing much more on Facebook through this column but in the meantime, if you’re eager to dive right in you can purchase the FacebookInfluence program with Amy Porterfield right away.

I’m also going to plan a webinar with Amy in the next week or so, so stay tuned.

You can learn more about FacebookInfluence by clicking this link.

In the meantime, let me know what digital marketing activities you’re struggling with.