When it comes to building a personal brand and establishing yourself in the minds of the audience you’re trying to reach, your message and positioning is really important. Not only do you need clarity in the message you want to share about your brand and your business, you also need to get that … [Read more...] about The Importance of Having an Editorial Calendar
Personal Branding
What is a Brand?
“Brand” is one of those words that gets thrown around a lot these days. We often associate brands with celebrities or other highly influential people, or we think about “brand names” like clothes or cars from a particular company. Yet when asked, most people struggle to define what a brand … [Read more...] about What is a Brand?
Personal Branding for Entrepreneurs: Build Your Brand, Build Your Business
As an entrepreneur, you ARE your company in many ways—and certainly your own best advocate. And yet, many of us were raised to feel uncomfortable “tooting our own horn.” Business advisors and marketers who preach that the only path to success is the road that worked for them only make matters … [Read more...] about Personal Branding for Entrepreneurs: Build Your Brand, Build Your Business
Want to succeed with personal branding? Do this.
If there’s one word that should be synonymous with starting a business, it’s “whirlwind.” Maybe you’re in the process of starting a business right now—and you’re feeling overwhelmed with all the things...the logistics, legal pieces, and financial aspects, not to mention landing clients, serving … [Read more...] about Want to succeed with personal branding? Do this.
Five Steps to Capturing Powerful Headshots for Your Website
As any solopreneur or small business owner knows—you are the face of your brand. With most—if not all—of the promotion and marketing resting on your shoulders, how you represent yourself is mission critical. This is especially true online. While your website serves the huge benefit of being open … [Read more...] about Five Steps to Capturing Powerful Headshots for Your Website
Shooting videos doesn’t have to be hard. Here’s how.
A lot of us shy away from doing video. Not only is it difficult to put yourself “out there” on camera, but then you try it and realize how “hard” it is to get right! One time, I shot roughly 27 takes for a super simple, improv selfie video that I was shooting from my iPhone. Six of those takes were … [Read more...] about Shooting videos doesn’t have to be hard. Here’s how.
