At brandiD, we love finding things to celebrate, daily. What we love even more? When we get to celebrate a personal brand coming to life online. The brandiD Celebrates column here on the blog spotlights the launch of our clients’ online headquarters. Today we’re singing happy (online) birthday to … [Read more...] about Psychologist Faith Washington launches site to provide leadership coaching that builds better careers and more meaningful lives
BrandiD Brand Spotlight: greetabl
At brandiD, our work focuses on helping entrepreneurs and businesses develop unique, authentic brands—then sharing them with the world on beautiful, effective online platforms. Because branding is in our blood, we’ve constantly got our eyes peeled for companies who are doing branding right and … [Read more...] about BrandiD Brand Spotlight: greetabl
The Power of Positioning
Imagine you’re out car shopping. You visit a dealership that sells Maseratis. You walk into the showroom and notice the prices: $80,000, $120,000, $150,000. You’re not shocked. It’s Maserati, and Maserati is synonymous with premium quality and price. After leaving Maserati, you head over to … [Read more...] about The Power of Positioning
The Importance of Having an Editorial Calendar
When it comes to building a personal brand and establishing yourself in the minds of the audience you’re trying to reach, your message and positioning is really important. Not only do you need clarity in the message you want to share about your brand and your business, you also need to get that … [Read more...] about The Importance of Having an Editorial Calendar
Five Tips for Using Social Media to Grow an Engaged Audience
We all know that being visible on social media is a great way to grow your business and attract a following of new fans and customers. Yet that doesn’t mean it’s easy. Many entrepreneurs, brands, and businesses struggle to gain traction on social media channels—not for lack of effort, but more … [Read more...] about Five Tips for Using Social Media to Grow an Engaged Audience
What is a Brand?
“Brand” is one of those words that gets thrown around a lot these days. We often associate brands with celebrities or other highly influential people, or we think about “brand names” like clothes or cars from a particular company. Yet when asked, most people struggle to define what a brand … [Read more...] about What is a Brand?