Here at brandiD, we frequently get compliments on the styling of our horizontal opt-in areas. These are the call-to-action areas that we build, usually under the opening website banner on the homepage or in the footer of every page on a website. It's a nice way to provide a sign-up form without … [Read more...] about Horizontal Opt-ins with Genesis eNews Extended
Email Marketing
Using Google Apps with Outlook
Clients ask for email addresses for their new website. We recommend Google Apps for Business to fulfill their needs. Often clients choose Outlook to manage their contacts and email. Google Apps integrates with Outlook but you need the right settings. First, make sure that IMAP/POP3 is enabled for … [Read more...] about Using Google Apps with Outlook
Getting Started with Email Drip Campaigns
The latest trend in email marketing is the use to drip content to your subscribers. Digital marketing is moving away from manual email blasts and automating these tasks. Drip campaigns are a series of automated messages sent to your email list. Many different tools exist to send drip campaigns, … [Read more...] about Getting Started with Email Drip Campaigns
