There’s an important moment that happens quietly – when someone lands on your website. Before they read a single word, before they click anything, they’re already forming an opinion: Can I trust this person? Do they seem credible? Does this look like someone who knows what they’re doing? And … [Read more...] about Establishing Yourself as a Trusted Leader Through Your Website
Content Marketing
Starting a Brand-New School from Scratch? That’s No Small Feat
Ever wondered how to get a fresh idea up and running in a new city? We teamed up with Penn Woods Classical Academy, a private school looking to do just that. Based in Pennsylvania and preparing to open in Fall 2025, their goal was clear: provide a Christ-centered, classical education that focused … [Read more...] about Starting a Brand-New School from Scratch? That’s No Small Feat
How to Write Copy that Will Keep Your Readers Coming Back for More
You have something important to say. Whether you’re a business owner, creator, or marketer, your words are doing heavy lifting—selling, persuading, and connecting with your audience. But in a world that’s constantly being flooded with content (and now AI-generated everything), how do you make your … [Read more...] about How to Write Copy that Will Keep Your Readers Coming Back for More
The Future of Marketing: 3 Strategies to Implement in 2024
Over the last 15 years, I’ve seen a number of changes in the marketing world. As we all navigate these changes in our business, there are a few trends and strategies I’ve seen grow and will continue to grow in 2024. While adapting to some of these changes may be challenging, they present … [Read more...] about The Future of Marketing: 3 Strategies to Implement in 2024
Navigating a Successful Holiday Season: A Content Planning Strategic Guide
The holiday season is a time of joy and celebration, but it can also bring about a whirlwind of events and activities, which sometimes can be… a bit chaotic. It can be far too easy for overwhelm to trickle in and keep you from achieving your holiday goals. Whether creating an action plan for the … [Read more...] about Navigating a Successful Holiday Season: A Content Planning Strategic Guide
How Personality Tests Can Increase Your Customer Engagement and Grow Your Business
Have you ever stumbled across a personality test and realized it’s been 30 minutes and 3 tests later? I think it’s safe to say we’ve all been there. Personality tests are roughly a $2 billion industry, according to Tomas Chamorro-Premuzic, a psychology professor and author. People are curious … [Read more...] about How Personality Tests Can Increase Your Customer Engagement and Grow Your Business
