With over 900 million users worldwide, LinkedIn is a powerful tool for reaching your target audience. But on such a crowded platform, you need to do more than just post content regularly–you need to stand out. Rachel and Joshua Lee are the co-owners and husband-wife team behind Standout … [Read more...] about 133 | How to Build Your Authority on LinkedIn with Rachel and Joshua Lee
Podcasts
132 | Ways to Delight Your Customers You Need to Know
“The bar on customer service has gotten so low these last couple of years, that just doing the basics plus (which we do the plus plus) is such a great way to attract and retain clients.” -Rachel Gogos Customer delight is instrumental in cultivating robust client relationships, fostering loyalty, … [Read more...] about 132 | Ways to Delight Your Customers You Need to Know
131 | How to Build an Iconic Brand with Neil Barrie
What makes a truly iconic brand? Few people are better qualified to answer that question than Neil Barrie, the branding expert behind household names like Pinterest, Peloton, and Airbnb. Neil Barrie founded the TwentyFirstCenturyBrand agency in 2018 and works with many of the world's most … [Read more...] about 131 | How to Build an Iconic Brand with Neil Barrie
130 | Corporate Executives Stand Out With Authentic Personal Branding
“Consumers are paying much more attention to the personal brand of executives or leaders of companies before making a buying decision.” - Rachel Gogos Personal branding for business executives is crucial in today's crowded marketplace and digital landscape, impacting hiring decisions, company … [Read more...] about 130 | Corporate Executives Stand Out With Authentic Personal Branding
129 | How Brand Reputation Can Give Your Business an Edge with Laura Bell Main
If you’re looking for creative ways to sell more without being salesy, building a strong brand reputation is the key. Laura Bell Main is the Co-Founder and CEO of SafeStack, an online education platform offering flexible, high-quality, and people-focused secure development training for … [Read more...] about 129 | How Brand Reputation Can Give Your Business an Edge with Laura Bell Main
128 | Website Branding and Building Tips you Need to Know: Part 2
“The big advantage of having the shop live on your website and selling your own goods (versus having an affiliate shop, let's say through Amazon or another third party tool) is you can make more money.” - Rachel Gogos Ready to take your website strategy to the next level? Incorporate … [Read more...] about 128 | Website Branding and Building Tips you Need to Know: Part 2