Putting people/relationships first is a powerful marketing strategy, especially for mission-driven companies.

Rachel and Christy unravel the symbiotic relationship between brand strategy and business strategy sharing their valuable insight into understanding the impact of your target audience on business and brand evolution, navigating pricing offerings and positioning, striking the right balance between brand visibility and business efficiency, and overcoming the challenges of business pivots.

Max Azarov’s business started as a labor of love and quickly turned into a major and scalable online business.

‘Tis the season to be generous. In this “Behind The brandiD” microsode, Rachel and Christy explore various aspects of holiday marketing, reflecting on Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and the importance of creating a bond with customers that goes beyond transactions.

The key to entrepreneurial success isn’t learning how to win, it’s learning how to “lose” better.

Join us for the inaugural episode of “Behind The brandiD,” a microsode from “The Business of YOU” podcast, where we explore The brandiD agency, our dedicated team, and the secrets to successful hiring.

This young entrepreneur took risks to build his brand and it paid off, big time.

When it comes to modernizing a family business, Carla Ejaz is an expert.

In Part 2 of our conversation with Jeff Walker, we discuss what it means to be a brand with longevity in a competitive online market…and the best and worst business advice he has ever received.

Whether you’re starting out or well-established, you need to launch! It’s time to dream bigger and soar higher.