Working with customers that have already been in your pipeline is a great way to grow your business because satisfied customers become repeat buyers.
Exceptional service builds trust and loyalty.
When customers feel valued and appreciated, they are more likely to return and recommend your business to others.
Consistency is key.
Over-delivering on promises and consistently meeting or surpassing expectations solidifies your reputation as a dependable and trustworthy partner. This builds a strong emotional connection with your customers, making them not just consumers of your product or service, but advocates for your brand.
Ongoing engagement keeps your brand top of mind.
Whether it’s through regular check-ins, personalized follow-ups, or soliciting feedback, staying connected demonstrates your commitment to customer satisfaction.
Positive experiences serve as powerful endorsements, attracting new customers through referrals and word-of-mouth marketing. By prioritizing exceptional service, consistently exceeding expectations, and fostering meaningful communication, your business can cultivate a loyal customer base that forms the bedrock of your success.
Quotes

“Do an amazing job, over-deliver, surprise and delight people along the way, and make sure you’re leaving them with a feeling that makes them want to sing your praises from the rooftops.”
“At the very beginning, ask them what a win looks like.”
“You want to keep your network warm.”
“When you’ve had a great engagement with someone and ended on a high note, you know, they’re going to be advocates for you.”
“If you check in with someone six months, a year, after you’ve already served them, and they’re happy with what they’ve gotten, Imagine how just a real simple little check in whether it’s a text message or an email and how far along that will go.”
“It’s just like another way of loving your customers and, and wanting the best for them and wanting to see them succeed.”
“I’ve actually often said that we need a therapist on our team at times to work with our clients.”
“Having worked in a restaurant for many years, in my early days, has given me great ability to really read people. And also to really deeply listen to people. Sometimes people just need to be heard, like, really heard.”
“I always go back to intentions, you know, if your intentions are good, and the people you’re working with, you know, their intentions are good, then yeah, people have crappy days here and there. And the communication might feel a little wonky, but just let it go. It’s not worth getting caught up in. ”
“There tend to be themes around the challenges people feel, so coming up with something that can be very helpful to people that have already worked with you. It’s just again, like such a nice little surprise gift to people.”
“Another thing you can do is offer a referral program. You can offer past clients incentives to refer business to you.”
“You can always go direct to your customers and ask them, “what do you need?” Even just reaching out and asking those questions is a way to warm up a past relationship.”

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