The Business of You
Podcast
Most Recent
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Episode 115 | How to Thrive as a Multi-passionate Entrepreneur with Jason LaBaw
Being multi-passionate isn’t a bad thing; it’s an inherent advantage that you can use to build a successful business.
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Episode 114 | Disrupting the Beauty Industry with Saima Rathor and Patricia Gallardo
Relationship-building is a powerful marketing strategy
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Episode 113 | Building a Resilient Brand with Madhav Srinath
Hard times can be a great opportunity for taking action and growing your business.
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Episode 112 | Beating the Odds with Chris Mirabile
Our lifespan isn’t set in stone by genetics. You are the only person who controls your health, life, and business.
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Episode 111 | Democratizing the Software Industry with Kevin Lancaster
Transparency is the key to building a strong personal brand.
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Episode 110 | The Power of your Target Audience
“Whether you’re a personal brand or business brand, you definitely have to define who your target audience is. When you try to talk to everybody you talk to no one.” -Rachel Gogos
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Episode 109 | Marketing Mission-Driven Businesses with Celina Shands
Putting people/relationships first is a powerful marketing strategy, especially for mission-driven companies.
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Episode 108 | The Harmony of Brand and Business Strategies will Lead to Success
Rachel and Christy unravel the symbiotic relationship between brand strategy and business strategy sharing their valuable insight into understanding the impact of your target audience on business and brand evolution, navigating pricing offerings and positioning, striking the right balance between brand visibility and business efficiency, and overcoming the challenges of business pivots.
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Episode 107 | Scaling Up a Fully Remote Business with Max Azarov
Max Azarov’s business started as a labor of love and quickly turned into a major and scalable online business.
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Episode 106 | Let Your Holiday Marketing Sparkle Microsode
‘Tis the season to be generous. In this “Behind The brandiD” microsode, Rachel and Christy explore various aspects of holiday marketing, reflecting on Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and the importance of creating a bond with customers that goes beyond transactions.
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The Business of You Podcast?
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Contact us and share how your experiences can inspire and educate our audience.
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Let’s make magic happen.
We’re excited to help you achieve your next level of success.