The Business of You
Podcast
Most Recent
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250 | The New Rules of Paid Advertising and What’s Working Now with John Horn
Paid advertising can be one of the most powerful growth levers for a business—but only if you understand the strategy, data, and evolving AI forces shaping the digital landscape. John Horn breaks down the most common pitfalls, the new rules of Google Ads, and how brands can leverage smart, sustainable ad systems to scale.
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249 | The Hidden Skills That Make Great Leaders With Vicky Brown
Great leadership starts long before you make a hire — it begins with vision. When leaders create clarity, context, and a vision big enough for others to grow inside of, they attract, engage, and retain high-performing teams.
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248 | The Most Powerful Leadership Skill No One’s Talking About with Keri Ford
Success isn’t about doing more — it’s about becoming more present. Keri Ford shows us how regulating our nervous system and leading from embodiment can unlock greater clarity, peace, and power at every level of business.
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247 | Turning Your Story into Sales With Dr. Danny Brassell
Storytelling that converts – Danny shows how a clear narrative, a single call to action, and audience connection can turn speaking into a reliable client lead engine.
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246 | Don’t Scale Your Business Without Hearing This Franchise Model with Bennett Maxwell
Hypergrowth without guardrails hurts. Bennet Maxwell shares why sustainable brands win over time.
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245 | Why Teaching Your Customers Beats Selling to Them With Shizu Okusa
Education is the new marketing. Most founders focus on selling their products, but few take the time to teach people why they matter. Shizu Okusa shares why that’s important.
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244 | Turning Her Family’s Escape from Iran into Her Life’s Work with Haleh Shoa
Most entrepreneurs focus on what they’re building next–but few think about what they’re leaving behind. Haleh Shoa’s work invites us to slow down, look back, and recognize that legacy is a powerful part of every brand’s story.
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243 | Why Brands Are Replacing Digital Ads for Billboards with Greg Wise
The Real-World Marketing Rebound: Why Smart Brands Are Going Back to Billboards
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242 | What Founders Overlook When Scaling with Jonathan “JJ” Jeffries
Leadership maturity comes from experience—and the “scar tissue” of failure and recovery. JJ Jeffries reveals how founders can grow smarter, stronger, and more connected by rethinking communication, governance, and personal resilience at scale.
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241 | How We Grew Our Agency Without Paid Ads or Posting Daily
Building a successful brand is about finding your voice and using it to create opportunities.
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