Customer experience is a strong differentiating factor for your business.

Sonia Hounsell and Joelle Flynn share the specific lessons they have learned while launching a brand and bringing a product to market.

Joelle and Sonia tell the epic tale of their Shark Tank journey – from the conception of a great idea to a thriving business partnership.

Differentiation in business is about embracing your unique strengths, experiences, and passions to communicate your value and attract the right customers.

Relationship-building is a powerful marketing strategy

Crafting an exceptional customer journey, from the initial contact through every touchpoint to post-service interactions, is crucial for ensuring your clients’ satisfaction.

Practicing generosity leads to a happier life and more successful business.

By focusing on the specific characteristics, pain points, and behaviors of your ideal customer, you can create impactful messaging that drives engagement and business growth.

Sound and voice are important parts of a personal brand.

My own college path was full of twists and turns and now I’m helping my daughter on her own journey of self-discovery so she can make informed choices about her future.