Using Online Events to Generate Leads and Sales
With Liam Austin
Liam Austin created his company out of love – literally. Desperate to stay with his partner whose visa was expiring, they set out to build a business they could do from anywhere, and wound up launching an accidental empire.
Liam Austin is the Co-Founder of Entrepreneurs HQ, a company that helps business owners host virtual events, online summits and mini-workshops. Through the power of virtual events, Entrepreneurs HQ empowers Founders to get more clients, authority and income.
Having launched over 15 virtual summits and online conferences, and countless virtual events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs, Liam is a virtual event strategist.
With all this experience, he’s a specialist at making it easy for people to create their own online events and virtual conferences to grow their email list, authority, impact, and revenue.
Desperate times call for successful measures
When Liam met Sarah in 2015, he knew he wanted to spend more time with her. The problem was, they didn’t have any.
Sarah was Swedish and her visa was quickly expiring. They were in Liam’s native Australia, dreaming of traveling the world together. An idea was born.
With the clock ticking and a desperate need to stay together, Liam and Sarah conceptualized the idea of Entrepreneurs HQ. They wanted to gather entrepreneurs together to learn from one another, so they hosted their very first online summit.
They poured all of their energy and focus into the event. They hosted knowledgeable professionals to teach about how to generate sales and leads on LinkedIn – featuring 35 speakers in 3 days. It was a booming success. They hosted 15,000 business owners and sold all of their VIP passes, making over $50,000 USD. Liam was shocked – it was more than his first annual salary!
Realizing that they had made their dreams come true, they embarked on an ongoing whirlwind of travel, adventure, and business.
Duplication is the key to scalability
Liam and Sarah kept hosting successful events, over and over again. They were so successful that they started hosting events teaching others how to host events.
The problem was, they were tired. They loved their business and the life they had built, but the constant state of launching was making them feel depleted. With another stroke of genius, they realized that they could repurpose their content.
Liam took the recording of one of their most successful and profitable workshops and repackaged it for sale again. He expected it to sell some, but the results were far more than he imagined – it sold out again, at the same price point as the live event.
Liam had discovered something major. People still had the same problem they had had when the event had launched before – they wanted to generate leads and sales easily online. This was information every entrepreneur needed! Not only was the content in demand, they could now access it quickly and easily. Instead of waiting weeks to attend a live event, they could play it on 2x speed and start making money right away.
Liam and Sarah were excited to see that evergreen content was doing well, and they began duplicating this process with their other events. Now, they have dozens of high-value workshops available virtually, generating income for them while they travel the world!
What can you duplicate in your business?
Liam is a hard worker. But when it comes to online events, his message is clear: After the initial launch, you can work smarter, not harder!
When it comes to your business, how can you generate more income by making your process replicable? What is your process and what are the steps to success? What results have you seen? These questions can help you design your own successful online event – and see massive results for years to come.
“After doing this for just a year, we learned so much. We had over a hundred thousand people come to our events.”
“That’s what’s great about virtual events. I’m at home, you can see where I live. You can see my space. It’s the authentic me. Authentic you attracts people who jive with you and enjoy working with you.”
“One of the big things we learned in our first year was that it’s tiring, launching all the time. It’s tiring showing up to your own events all the time. So we packaged one of our old events, sent out an email and it sold out…at the same price we sold it for the first time. People were still having the same problem as they were when we originally launched it. They want more leads, they want more sales, they want more clients. It was the same promise, packaged differently.”
“When you launch something live, you create the landing page, the copy, the emails, the images, the payment processor, the actual product itself…now we just automate it. You can bring in traffic, sales and leads without launching all the time.”
“Partnerships are a great way to grow your business. But as a person, there are some really great benefits of building relationships with people who are servicing your niche.”
Links mentioned in this episode:
Visit the website for Entrepreneurs HQ at https://entrepreneurshq.com/
Receive your own Virtual Events Checklist by entering your information at https://entrepreneurshq.com/virtual-workshop-checklist/?utm_source=qwwcom&utm_medium=web&utm_campaign=qwwc
Get free access to the Virtual SUmmit Masterclass at https://virtualsummitclass.com/
Follow Entrepreneurs HQ on Facebook at https://www.facebook.com/entrepreneurshq
Connect with Liam on LinkedIn at https://www.linkedin.com/in/liamaustin/
Contact Liam personally by emailing him at email@example.com
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