• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
brandiD

brandiD

Making the Web More Personal

  • About
  • Work With Us
    • Personal Branding & Platform Building
    • Business Brand Platform
    • Website Design & Development
    • The Dig®
  • Our Work
    • Case Studies
    • Testimonials
  • Blog
    • Resources
  • Podcast
  • Contact
  • Schedule a Call

Episode 62 | Lessons from a Lifestyle Influencer with Alexandra Nicole Nolan

Alexandra Nolan

EPISODE 062

Lessons from a Lifestyle Influencer

With Alexandra Nicole Nolan

Alexandra Nicole Nolan didn’t mean to become an influencer. But she created a six-figure brand from thin air with sheer determination, creative thinking and resilience. 

Now on The Business of You, Alexandra shares some of her hard-earned lessons on the power of influencer marketing and unconventional entrepreneurship!

Alexandra, featured on Yahoo’s Most Inspiring Influencers list, is a self-made digital entrepreneur, Founder of City Chic Living Blog and The UE Academy, and mother of three boys. She obtained her MBA from the University of Memphis, studied International Business Studies at Bournemouth University in England, is currently pursuing her Ph.D. in Marketing, and has appeared in Forbes, as well as many other notable national publications. 

Through her passion as a women empowerment speaker and mentor to many small business owners, Alexandra is paving the way for aspiring entrepreneurs all over the world. 

Today, Alexandra shares some of the funniest, wildest and most fascinating stories behind her brand. 

Surprise, you’re on the Superbowl!
When Alexandra was asked to make a video review for Everlywell, she was on board. She used the at-home testing kits for gut health, hormone testing and more. A while after submitting her video, she received a littany of texts from her friends – “Hey, do you know you’re on the Superbowl?!”

She was surprised and amused to see that she was front and center in an Everlywell ad during the Superbowl, giving them a rave review. Many people would be annoyed that their video rights were open for use at any time – but Alexandra took this as an important lesson. Now, she laughs about it as she tells the story. She reads her contracts thoroughly or consults her husband, who is a Contract Attorney. Through lessons like these, she learns the ins and outs of her chosen business and how to successfully partner with big brands.

Personal branding wins and knee-scrapes

When it comes to her brands, Alexandra has had some big wins. She has also experienced what she calls knee-scrapes…things that serve as lessons for later. 

Now pursuing her Ph.D. in Marketing, Alexandra jokes about her crash-course in business as she launched, grew and sold multiple highly successful brands in fashion and beauty. From what to name your business to understanding your competition, Alexandra gets real about what worked and what didn’t.

How do Influencers get paid?

Alexandra breaks down some of the most common ways Influencers make their money – helping us understand why Influencer marketing is so powerful. 

Thinking of leveraging your audience and growing your brand? You can make money through paid posts, paid Instastories, blog and newsletter promos, making video recommendations, affiliate links, hosting events, and ads…the list goes on! During this episode, Alexandra shares her main sources of income and how she balances paid posts with her own personal content. 


Quotes

“I didn’t aspire to be an influencer. I just had no money to market my store! I started a blog taking selfie pictures in my clothes. I shared makeup looks. Brands started noticing and reaching out.”

“You have family on one side of the scale, and work on the other, and it has to be balanced. And if it’s not, it has to be more family than anything. It’s an exciting thing to live in your work-life passion. But it can overtake you, as an entrepreneur. I would be up at the store until three in the morning, unboxing stuff and listening to music. But family time was suffering.”

“The world has changed so much. Everything’s digital. You have to jump on that train, pivot and be flexible.”

“Pinterest is a bomb waiting to explode. That’s where it’s at. It’s so affordable to run ads on Pinterest. The number one driver to my blog is Pinterest, over Instagram.”

“It’s 100% branding. I have to be very protective. Not only of my brand and keeping the image that I have and promoting things my audience will like…but I don’t want them to think I’m just selling. I find balance. The way influencers get paid is based on engagements and insights. They want to see your audience. I’m very particular and strategic.”


Links mentioned in this episode:

Podcast Resources

Visit Alexandra Nicole Nolan’s website at https://www.alexandranicolenolan.com/ 

Get DIY tips, lifestyle advice and shop clothing and beauty on the City Chic Living website at https://citychicliving.com/ 

Buy Alexandra’s book, The Unconventional Entrepreneur: Your Blueprint to Becoming Your Own Boss at https://main-hill-630.myflodesk.com/ 

Follow Alexandra on Instagram at https://www.instagram.com/alexandra.nicole/ 

Follow Alexandra’s Facebook at Https://www.facebook.com/alexandranicolenolan 

Connect with Alexandra Nicole Nolan on LinkedIn at https://www.linkedin.com/in/alexandra-nolan-601755b1

Connect with The Business of You

Visit the Business of You on the web

Like The brandiD on Facebook

Follow The brandiD on LinkedIn

Join us on Instagram

Learn more about Branding on The brandiD Blog

Ready to uncover your personal brand?

Subscribe to get a FREE copy of “Build Your Brand: The Distinctive Guide to Soul-Based Marketing”

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Insights

& Tips

to build your brand
+ business

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Blog Categories

  • brandiD Spotlight
  • Case Studies
  • Client Launches
  • Content Marketing
  • Copywriting
  • Email Marketing
  • Entrepreneurship
  • General
  • Personal Branding
  • Podcast
  • Social Media Marketing
  • StudioPress / Genesis
  • Website Design
  • WordPress

Uncover your

Personal Brand

"Build Your Brand:
The Distinctive Guide to Soul-Based Marketing"

buy now

What’s your

brandpersona?

Take the free Personal Branding Quiz and uncover what makes YOUR brand memorable.

take the quiz

In the

media

Listen to brandiD founder Rachel Gogos on EOFire.com

listen now

Build a
business that gets noticedonline

Download the free SOULiD Framework guide to Personal Branding and start building your
brand today.

grab the guide

Footer

724.260.0026 — info@thebrandiD.com

John 3:16

  • Email
  • Facebook
  • Instagram
  • LinkedIn

Copyright © 2023 | Privacy Policy | Terms of Service

Smiling People

Book a FREE consultation call with one of our Brand Navigators.

Name(Required)

Smiling People

Congratulations explorer, on completing your Personal Branding Journey!

Your journey doesn’t have to end here, though. Book a FREE consultation call with one of our Brand Navigators. On the call we’ll dig deeper into your personal brand, answer your questions, and provide you with valuable feedback on your journey thus far.

Name(Required)

Ready to uncover your personal brand

Subscribe to get a FREE copy of “Build Your Brand: The Distinctive Guide to Soul-Based Marketing”

Name(Required)
Name(Required)

Get the Editorial Content Calendar

Our editorial calendar serves as a system for scheduling, planning, and outlining the content you want to share across your connection platforms over a given length of time.

  • Enter your information below to get the link sent directly to your email!

  • If your business, organization, or project already has a domain or website, please share the URLs here or put "none" if you don't yet have a domain.
  • Tell us as much as possible about your challenges, goals, and what we can help you with (Personal Branding, Logo Design, Web Design and Development, Copywriting, Online Authority Building, etc).
  • If your budget is under $5,000, check out do-it-yourself options in the the brandiD Themes
  • Please provide best number to reach you at.
  • This field is for validation purposes and should be left unchanged.