A Special Conversation on Personal Branding and Amplifying Your Light
With Rachel Gogos
For our 50th episode of The Business of You with Rachel Gogos, we are hosting a very special and inspiring guest: Rachel Gogos herself.
Rachel delivers powerful insight about the importance of finding your life’s purpose, trusting the journey and amplifying your unique voice through your personal brand. She also shares some juicy details about the inception of this podcast and why it is a passion project for Rachel to connect with other entrepreneurs who are often behind the scenes. Bursting with relatable career advice and words of genuine encouragement, this is the coffee conversation you have always wanted to have with an entrepreneurial friend and mentor.
Rachel Gogos is the host of The Business of You. She is the Founder and CEO of the brandiD digital marketing agency, established in 2007 and still flourishing today with a gifted team of web developers, designers, copywriters and project managers. She also created MyPath101, an online resource for high school and college students to examine their traits and research potential careers.
Rachel is a true Internet pioneer who was creating businesses on the web before Google was established as a commercial entity in 1998, and long before the phrase ‘personal branding’ became an industry buzzword. She started her career at the United Nations headquarters in New York City, where she helped create the look and feel for the organization’s first website. She has held positions at The Wall Street Journal and DowJones.com.
Rachel’s entrepreneurial spirit bloomed at a young age. The child of Greek immigrants and Buffalo-based entrepreneurs, Rachel literally grew up in the restaurant business. She developed a strategy and brand identity to turn a dilapidated eatery into a hip family restaurant, which remains a popular destination to this day. Rachel is one of just 15 people worldwide who have earned a Master’s level certification in personal branding from Reach, the oldest company devoted to personal branding. She was also a contributing author to the #1-selling personal branding book on Amazon.com, Personal Branding For Dummies (Wiley.)
Today, in her current role running The brandiD, Rachel channels over 15 years of marketing and communications experience into each and every website for brandiDs clients. Her approach to business is based in service, hospitality, kindness and empowerment.
Get clear, and your path will be illuminated.
Looking at her illustrious career in marketing and branding, Founder and CEO Rachel Gogos may seem like someone who always has a complex plan for the future. But the truth might surprise you: Rather than getting caught up in the details, Rachel chooses to live her purpose through faith and trust in the journey. By becoming clear on what she wants, new and exciting opportunities present themselves at every turn – and she’s ready to receive them.
Prior to her career in personal branding, Rachel Gogos knew that she wanted to work in the United Nations. Despite obstacles and a lack of the usual connections to the agency, she opened herself up and explored the possibilities – and sure enough, she found a position at the UN headquarters in New York.
Gain clarity on your heart’s desires and begin exploring. Don’t get caught up in how and where – focus on your why, and the rest will work itself out.
What is personal branding, and why is it so essential?
Rachel defines personal branding as the amplification of your authentic self through your brand’s marketing and online presence. By pursuing your desires and knowing yourself, you can infuse your purpose and personality into everything you create – from your website, paid ads and social media all the way to your life’s enduring legacy.
What makes you who you are, and what are you passionate about? Who do you want to serve and why? These impactful questions can help you explore your personal brand voice and lead the way to revelations about your future offerings.
It’s your moment to shine!
It’s time to step into a bigger version of yourself, and you’re ready. Rachel’s words will inspire and encourage you to chase your dreams and launch your business, commit fully to entrepreneurship or create new and exciting contributions to serve your audience.
Your personal brand is your core essence – your soul’s truest expression of itself. Honing in on it reveals the work you were meant to do, and can serve as the soul of your business. Let the magic begin!
“I always loved being behind a story. This podcast is shining a light on what people are doing with their brand and on leaders who are not in the limelight, because there is so much depth to people whose natural personalities are more introverted. I want to bring those stories to light and help other people who are starting their businesses!”
“I’m never clear on 3-4 steps ahead, but I’m always clear on my next step. Just by identifying that in my head and my heart, I always find my way there.”
“Establish how accessible you want to be, in your own working style. Instead of having to back out of anything, establish boundaries early on so that your clients don’t feel like you’re taking something away from them. That is just how you do business!”
“I have found that entrepreneurs get nervous about the little things, because those things aren’t so little when you’re in it for the first time. I don’t want confidence to be a roadblock for someone doing their own thing. Confidence comes with time. I surround myself with people who remind me that I have the strength and ability and experience to do the thing that might be pushing me out of my comfort zone.”
“I define personal branding as a combination of your reputation, true personality and marketing. One of the biggest myths about personal branding is that you need to be extroverted and be obnoxious about who you are. It’s totally not – unless that’s your personality! The marketing piece is all about elevating who you are, your reputation and personality, and injecting it into your business.”
“The core of what we do is helping people tap into who they are, and project and amplify it into their brand.”
“We spend so much of our time working. If we’re doing something that doesn’t feel like work, what an amazing way to live.”
“If there’s something you really want to do in life, you can.”
“I want to be remembered for empowering others, helping them find their purpose and live in a way that feels free and abundant.”
Links mentioned in this episode:
What’s your brand superpower? Take the 2-minute quiz to uncover your unique voice at https://content.leadquizzes.com/lp/jqgbMsr00g
To learn more about brandiD services, visit http://www.thebrandid.com/services/
Launching your business or building your brand? Schedule your free discovery call with brandiD team at https://thebrandid.com/#contact
To learn more about MyPath101.com and generate your Identity Report, visit http://www.MyPath101.com
Interested in connecting with Rachel Gogos? Email her directly at rgogos@thebrandiD.com
Rachel Gogos recommends that you read The Big Leap by Gay Hendricks, which is a powerful and effective business book to help free yourself of limitations.
She also suggests that you add The Go Giver by John David Mann and Bob Burg and The Game of Life and How to Play it by Florence Scovel Shinn to your entrepreneurial reading list.
Rachel was featured as a contributor in the #1-selling personal branding book on Amazon.com, Personal Branding For Dummies. You can purchase it on Amazon or from your local bookseller.
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