Your Reputation is your Business Plan
With Lida Citroën
Caring what people think is important as you build a business. And building your reputation is what Lida Citroën does best.
Lida Citroën is an award-winning branding and reputation management authority who designs and enhances the identities of executives, entrepreneurs, and thought leaders globally. As CEO and founder of LIDA360, LLC, Lida is sought-after for her knowledge of personal brand development, reputation management, leadership communication, and online positioning.
Lida’s popular TEDx Talk, Talks at Google presentation, and multiple courses on LinkedIn Learning showcase her empowering delivery style and message. She regularly presents business workshops on reputation management, personal branding, executive presence, leadership communication, and using social media to self-promote, helping employees and leaders build a personal brand that supports the business. She also works to support military veterans as they make the transition from a military to a civilian career.
Lida is the author of 5 best-selling books on reputation management including her latest “Control the Narrative: The Executive’s Guide to Building, Pivoting and Repairing Your Reputation,” published in May 2021 from Kogan Page.
Why should you care about your reputation?
You have a personal brand. Even if you’re just now launching your business, you are already known for acting, interacting and dressing a certain way. How you treat people, how you present yourself and how you run your business has a deep impact on how others perceive you! Those perceptions affect whether people want to work with you in the future.
What can you do about it?
When you intend to have a big impact, your reputation gets bigger and the stakes get higher. Lida Citroën coaches entrepreneurs on how to build, reclaim or transform the way people perceive them.
In this episode, Lida discusses accountability, public perception, and why your reputation can be the foundation for a strong and enduring business.
“Everyone has a brand – by design or by default. You’re known for certain things – how you’ve been living your life and showing up. You’ve formed some type of reputation in the minds of people who interact with you. What I do is to help people take control of that, authentically.”
“One thing I help my clients do is separate reputation from fact. It’s hard when you’re being dragged. Separate what happened from what you feel about what happened. What are the short and long term implications? Has it actually damaged your career? I also help them decide who their audience is.”
“We have to know that someone’s perception of us is going to drive them to want to work with us…or not.”
“If people don’t see you and perceive you in the way that you want, you’re going to miss out on opportunities.”
Links mentioned in this episode:
You can navigate to Lida Citroën’s website here: www.lida360.com
Watch Lida’s TedTalk here: https://www.youtube.com/watch?v=9BloWnsJCRw
Subscribe to Lida’s Youtube channel here: https://www.youtube.com/c/LidaCitroen
Lida is very active on LinkedIn. Send her a connection request at https://www.linkedin.com/in/lida360/
Follow Lida on Twitter at https://twitter.com/LIDA360
Find Lida on Facebook at https://www.facebook.com/LIDAthreesixty
Purchase Lida’s books and enter your info to receive your FREE Elevator Pitch Download here: https://www.lida360.com/store/
Connect with The Business of You
Visit the Business of You on the web
Like The brandiD on Facebook
Follow The brandiD on LinkedIn
Join us on Instagram
Learn more about Branding on The brandiD Blog
Ready to uncover your personal brand?
Subscribe to get a FREE copy of “Build Your Brand: The Distinctive Guide to Soul-Based Marketing”