Juliet Starrett is an accidental entrepreneur and viral Youtuber. She has some golden advice for you: You can gain a MASSIVE follower base just by solving your customers’ problems.
What began as a mission to help people avoid movement injuries resulted in an 18-year track record of building successful brick-and-mortar, digital media, SaaS, and e-commerce organizations from the ground up. She currently serves as CEO of The Ready State, a media-based health and wellness company she founded with her husband Kelly. The Ready State disrupted the fitness industry with the creation of a completely new market category of movement and mobility media content.
Want to grow your online following? Start with this…
We all want to have a bigger subscriber base. It’s tempting to get obsessed with the latest platform and ad strategy, but Juliet and Kelly Starrett have a simpler suggestion for us: Start by showing up.
A Doctor of Physical Therapy, Kelly Starrett noticed a lot of movement injuries that could have been prevented with better mobility. He realized that there was an immense need for movement education. Juliet and Kelly began shooting quick videos about mobility and self-care and uploading them to Youtube. Because their information was so valuable, they began getting hundreds of thousands of subscribers…who didn’t bat an eye when the Starretts decided to begin charging for their content.
Success begins with readiness.
Juliet’s favorite people show up to life-and work-with their sleeves rolled up, ready to get curious and do what needs to be done. Whether she’s praising her employees for their willingness to get their hands dirty or strategizing high-level offerings for her business, Juliet puts a high price on readiness.
Juliet and Kelly were ready to help people get the movement education they desperately needed. Without getting overly caught up in video editing, process and production, the Starretts began uploading content where and where people needed it: On Youtube, where they were searching for solutions to their mobility problems.
The Starrets challenge YOU to take the same approach to your content strategy-what is a problem your consumers have, and where might they be looking for the solutions you have? The answer will turn into the ultimate business plan.
Quotes
“95% of {customers’} injuries were because they didn’t understand how to move. They had no tools to figure it out on their own. Most people could avoid getting involved with the medical system at all! They just have nagging pains from hunching over from looking at our phones. So, we started making youtube videos.”
“We weren’t trying to start a business…we were trying to solve a problem. If you want to start a business, find a problem and solve it. That’s your business plan!”
“We made bad videos and we were doing zero marketing…and people found them!”
“Without even trying, we had hundreds of thousands of Youtube subscribers. There was a need for what we were talking about. So we decided to figure out how to monetize the business.”
“We were the first people in the health and fitness space doing a subscription. We put all our content behind a paywall and we learned that people are happy to pay for good content.”
“We were accidental entrepreneurs. We kept running into this problem and we discovered that no one was doing anything about it. So we decided to do something about it!”
Links mentioned in this episode:

Podcast Resources
Check out Juliet and Kelly’s thriving company The Ready State on their website.
Get your FREE trial of The Ready State’s services.
Listen to episodes of The Ready State podcast here.
Follow The Ready State on Instagram and be sure to watch their daily stories for snippets of mobility education!
Connect with Juliet Starrett on LinkedIn here.

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