Infusing Your Values into Your Brand to Sell Your Products
With Katie Richardson
Meet Katie Richardson
This week’s guest is Katie Richardson, whose first business was a massive sensation! She created a unique baby bathtub that transformed parents’ lives, which gave her the recognition of a global entrepreneur and designer. As a result, Katie has been featured on several prominent morning news shows and the cover of Entrepreneur Magazine. Today, clients seek out Katie to assist them in growing their business to the next level.
Solving the Baby Bathtub Design
After having two children of her own, Katie soon realized design issues with baby bathtubs and decided to use her product design skills to remedy the problems. After two years of development, Katie decided to go big, and at her first trade show in Las Vegas, every store owner who approached Katie at her booth decided to buy her product.
In her first year of business, her product brought in over $1milliion in revenue. Katie wanted to be intentional when she took her perspective and infused this in every business detail.
Discover how she shared her message into the world, how she used the press and publications to increase her marketing reach, and how Katie gained clarity and used her clarity to skyrocket her sales.
Here’s your highlight guide to the episode:
[04:30] Her first year of business brought in over $1 million in revenue.
[13:18] Asking buyers to share honest reviews of her product.
[25:42] How Katie works her trade show booths and met an important figure.
[37:00] The pain of not experiencing your true full potential
[40:41] How Katie is marketing herself today and becoming more successful.
“I believe that our brand, and our values that we infused into the touchpoints had everyone experiencing something.”
“When you know who you are, you gain so much clarity in life.”
“The pain of not experiencing your true full potential is tremendous.”
Links mentioned in this episode:
Visit Puj Baby Bathtub on the web
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