Meet Craig Hewitt
This week’s guest is Craig Hewitt, founder, and CEO of Castros, a full-service podcast hosting and distribution analytics platform. He started his own podcast five years ago and decided to get into the business of podcasting by starting a podcast hosting company. Two years later, Craig has expanded his company to include all aspects of podcast production to become a one-stop podcast service shop.
From One Podcast to One Hundred Podcasts
Craig started out with his one personal podcast, Rogue. When he reached episode three, he decided to take on his co-host to share podcast production’s responsibilities and creative genius.
Starting out with podcast hosting then adding production services, Craig enjoys helping other podcasters get their voice heard. He is a firm believer in owning your own brand and doesn’t produce much content on social media and other platforms outside of his own. Early on, he decided that he wanted to put his content on platforms that he owns and only amplify what he is saying on channels outside of his control.
The Importance of Communication in Business
Craig believes that his most important personal brand asset is his ability to communicate well with others. He prides himself on building a team with communication as their focus. Craig only hires team members that can communicate well and get the job done.
Discover how Craig has used his personal brand to engage others through speaking gigs, how he defines his personal brand, and why he posts his values on their website and their importance in the hiring process.
Here’s your highlight guide to the episode:
[01:37] Craig’s journey as an entrepreneur owning a podcast production company.
[05:53] How Craig went from podcast consumer to podcast producer.
[08:27] Why he chose to take on a co-host for his personal podcast.
[14:41] Craig speaks about how your personal brand can become a liability to your business.
[17:16] How Craig defines his own personal brand attributes.
Quotes
“Productizing a service or a skill is the easiest way to scale your business.”
“We all want to feel a connection to someone’s journey.”
“The decision you have to make when you want to grow is if you want to own your own real estate or play in someone else’s sandbox.”
Links mentioned in this episode:

Podcast Resources
Visit Castos on the web
Connect with Craig Hewitt on LinkedIn

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