Building Your Business Brand Using Your Personal Brand
With Marty Park
Meet Marty Park
This week’s guest is Marty Park, a serial entrepreneur who has started 14 businesses in seven different industries. With over 26 years of experience learning business, he teaches others how to succeed in their own endeavors.
How Marty Became a Business Coach
At the age of 21, Marty and a friend left their senior year of college to pursue his first journey in entrepreneurship – to start a software company. After six months, he didn’t have a product but was $250,000 in debt. From here, he jumped from vertical to vertical, starting and restarting new business ventures – some on his own and a few with business partners.
When he reached the point of having four businesses, each one in a different vertical and a second baby on the way, his wife asked him which company he wanted to move forward within his life, and he chose to coach.
Getting Business Marketing Dialed In
Marty offers his clients to apply the “Nike approach” to marketing. When he works with a client, he puts sales and marketing at the forefront of his company.
While running his tech company and networking at events, Marty realized that personal branding plays a vital role in how others associate themselves with you and your company. So he focused on his messaging and how he wanted to show up when working with others and reflected on his company.
Discover how Marty dispersed his personal messages in his work-related communications, how he shares his work and private messages with clients, and how sharing with his customers has grown his business brand.
Here’s your highlight guide to the episode:
[03:40] The start of his serial entrepreneurship journey into coaching.
[11:53] How Marty incorporates personal branding into his business.
[18:05] Why his personal brand has boosted his company brand.
[19:16] The five values of Marty’s personal brand.
[23:38] How Marty came up with his five values of his personal brand.
“I learned at a young age that I needed to start doing business instead of playing business.”
“Figuring out how to run a better business than our competitors to be a leader in the industry is such a fun game.”
“I recognized that personal brand was something I needed to be conscious of and promoting as much as my company.”
Links mentioned in this episode:
Visit Evolve Business Group on the web
Connect with Marty Park on LinkedIn
Connect with The Business of You
Visit the Business of You on the web
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Learn more about Branding on The brandiD Blog