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For you and your business, the possibilities are endless. But the goal is always the same: Expand your reach so you can increase your impact.
Whether you’re looking to reach a new market, serve your clients’ changing needs, spread your impact to a broader group, or take your brand in a bold new direction, the road to successful change and significant growth includes two main steps.
First, define your brand clearly and deeply. Then, create an online headquarters to share your message with the world. From there, you can go anywhere!
Why is a brand so important?
A brand is the foundation of your business, the structure on which everything sits. Just as it’s impossible to build a sturdy house without a solid foundation, it’s the same with a business—and it’s so much more than just your logo, fonts, and colors!
Your brand is made up of what you’re selling, who’s interested in buying, the problem you solve for clients, the desired results you can offer them, your positioning in the market, and what you stand for as a business.
Both tangible and intangible, your brand is what keeps customers, clients, students, or patients coming back for more. If your brand is really on-point, those same people will even tell others about your services!
That’s why it’s so important to gain clarity over your brand. It’s not until you know exactly what you offer and get clear on who needs it to successfully market your service or put your business out there.
Once you’ve achieved brand clarity then it becomes much easier for everyone on your team to:
- Think, work, and act as a team
- Work with brand partners and subcontractors from designers to publicists
- Sell your brand and spread your message—everything from writing copy to building a website falls into place.
- Attract your target audience and identify new targets
- Market your brand effectively
- Build your business more quickly and effectively
Plus, it becomes super easy for your prospective customers to see you’re the perfect fit for them, too!
Brand Building
Once you’ve articulated the core of your brand, you’ve got an authentic message that will resonate with your target audience and allow you to meet unforeseen demands, connect with untapped markets, and grow in unexpected ways. The tricky part, for most business owners, can be defining your brand—whose promise is so clear and personal to you—in a way that communicates its essences effectively to others, and then reaching the right people who are ready to hear your message.
That’s where brandiD comes in. Our unique SOULiD framework is the cornerstone of our brand-building programs, and has worked with all of our clients from entrepreneurs to artists and influencers.
Consider our Personal Brand Building if you’re a thought leader, coach, educator, writer, artist, or consultant
Anyone whose career is built around their story. (Think of personalities-turned-brands from Oprah to Deepak Chopra to Nigella Lawson.)
For more on our Personal Brand Building program, click here
Consider Business Brand Building if you’re an entrepreneur looking to expand your reach or shift gears to transform your business or shift it into high gear
A successful leader is the soul of their business (think Richard Branson and Virgin Airlines, or Steve Jobs creating Apple) and aligning your personal and business brands is the key to continued growth.
For more on our Business Brand Building program, click here
Once your message is clear,
it’s time to share it with the world through Website Design and Development
A bigger, bolder, or brand new version of your business or career needs an online platform that combines the look and feel of your brand with the technical functionality necessary to reach people online. That’s why both of our brand-building programs include Website Design and Development, which is also available as an à la carte service
Employing our creative artistry, innovative style, strategic experience, and deep technical knowledge, the brandiD team will create (or upgrade) an online headquarters that is authentic, accessible, and customized for your needs—one that’s as poised for growth as you are.
To inquire about website design and development, click here
