The most successful events focus on serving your audience, whether they choose to move forward with you or not.

Compelling website headlines should focus on your customer’s needs and desires to capture the attention of your target audience in 7 seconds or less.

The e-commerce and brick-and-mortar aspects of your business should feed into one another.

Taking time off to travel enhances creativity and helps you gain fresh perspectives, significantly benefiting your entrepreneurial endeavors and personal growth.

Failure is just data you can use to adjust. The best thing you can do is get your product out there and start testing and learning.

A Goals Roadmap breaks down big dreams into manageable steps with clear tasks and deadlines, helping you stay on track even when your goals feel far away.

How you dress has a major impact on your confidence and self-image–and therefore how you show up in your business.

Choosing between a personal vs. a business brand depends on the current stage of your business and your long-term goals: personal brands enhance your reputation and visibility, while business brands focus on scalability and the potential for sale.

When Jacqueline Green went back to college in her 40s, she had no idea it would kick off an entirely new business. After a 15-year career in corporate marketing, she decided to follow her creative passion and go back to school for interior design. Today Jacqueline is the Founder, CEO, and Chief Strategist of BehindRead…

It might surprise you, but you can be the face of your brand AND an introvert. Rachel Gogos, founder of The brandiD, exemplifies this. Although stepping into the spotlight felt uncomfortable and self-indulgent due to the humility ingrained by her Orthodox faith, she found ways to manage. Her trick is to tailor her marketing strategiesRead…