The Business of You Podcast

Choosing between a personal vs. a business brand depends on the current stage of your business and your long-term goals: personal brands enhance your reputation and visibility, while business brands focus on scalability and the potential for sale.

When Jacqueline Green went back to college in her 40s, she had no idea it would kick off an entirely new business. After a 15-year career in corporate marketing, she decided to follow her creative passion and go back to school for interior design. Today Jacqueline is the Founder, CEO, and Chief Strategist of BehindRead…

It might surprise you, but you can be the face of your brand AND an introvert. Rachel Gogos, founder of The brandiD, exemplifies this. Although stepping into the spotlight felt uncomfortable and self-indulgent due to the humility ingrained by her Orthodox faith, she found ways to manage. Her trick is to tailor her marketing strategiesRead…

David Sauers never dreamed of starting a portable restroom company–but sometimes entrepreneurial success comes from unexpected places. David is the Founder and CEO of Royal Restrooms, a unique franchise specializing in portable restrooms for outdoor and public events. For nearly 20 years, Royal Restrooms has been dedicated to providing a superior service that sets themRead…

As a solopreneur (think experts like coaches or consultants), it is essential to strategically delegate so you can concentrate on tasks that uniquely require your expertise.

No one said following your passion was easy. For Dr. Neha Sangwan, becoming an entrepreneur meant bucking family expectations and leaving behind the career she’d spent decades working toward. It wasn’t easy–but it was worth it. Neha Sangwan MD, CEO is a physician, engineer, author, speaker, and communication expert. As the founder of Intuitive Intelligence,Read…

Customer loyalty feeds into business success because satisfied customers become repeat buyers, driving revenue and profitability.

Your business should be built around your life, not the other way around.

Professional photos build trust, credibility, and emotional connections with your audience, making them essential for building your online presence and growing your business.

Success in any area of business (hiring, growth, marketing) starts with the right mindset.