SOULiD Framework

When building an online business, the only way to stand out is to put yourself out there.

The online world is an extension of in-person life. You attract friends by showing up as you truly are. Those who want to be in your circle gravitate toward you. Attracting clients, followers, and building an audience works the same way. The more clearly you express who you are, who you’re ideal for and what you’re offering, the more ideal customers you’ll attract.

At brandiD, we practice a unique approach to strategic brand building that’s achieved with, for, and from you. We dig deep into your professional and personal DNA to uncover your essence. We refine your message so it’s clear and captivating, then we communicate what makes it essential.

In short, we build your personal brand by uncovering and amplifying your soul. How do we define soul? It’s made up of four parts – heart, mind, body and spirit. Our framework helps you tap into your:

SOULiD-Based Framework

Strategize

Together we uncover your ethos.

First, we focus on identity—yours and that of your business. Through live strategy sessions, we explore what motivates and inspires you and your work. Then, with the help of a web-based, 360-degree personal brand survey, we come to understand how others perceive you in the world. Together we identify and amplify your unique skills, strengths, vision, and desires. Once we’ve completed this work, we know exactly who you are, how you show up in the world, and what makes you, and your brand, one-of-a-kind. From here on out, we’ll be working with, and from, your essential self.

By the time we’ve completed this step you will have:

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  Explored your truest self and motivators
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  Defined your purpose
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  Identified your top 5 brand attributes

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Optimize

We establish your “O”factor, and identify the people who need what you’re offering.

Armed with an in-depth knowledge of your essence and differentiators, we’re now ready to define your “O”factor—where the obviousness of the market’s need, and the obviousness of the solution you provide, intersect. That intersection is where we find your target audiences, both the well-established ones you’ve already set out to serve, and unexpected groups you may not have realized are waiting for you. At this point, we turn our soul-searching skills away from you and toward your potential clients, their needs, and pain points.

By the time we’ve completed this step you will have:

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  Uncovered the differentiators that separate you from the pack
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  Identified and clarified your target audiences
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  Defined your offerings and identified ways those audiences can work with you

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Utilize

Words meet images to bring your introspective work to life and amplify your essence.

This might just be our favorite part. Now that we have a deep understanding of both your business and your audience, it’s time to get creative. Together, we craft an undeniably appealing message that communicates your brand’s unique promise in a way that connects to the audiences we’ve previously identified. We think of it as a portrait of your soul; an identity profile that you can use for everything from developing goals for your business to reaching out to potential clients. This brand book is your guide which empowers you to take your business anywhere you dream of going.

By the time we’re done with this step, you will have:

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  Defined your online position
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  Articulated your intentions
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  Crafted a brand book you can use to plan your goals, or to introduce your business to others

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Leverage

Your vision becomes actionable. The momentum built propels you forward.

With your brand not just defined, but outwardly expressed in words and images, we are ready to explore how to amplify it in ways that work for you. At this point, we identify specific steps you can take to reach your short- and long-term goals while staying true to your values. By the time we’re through, we’ll have developed a roadmap you can follow as you cultivate your web presence and grow your brand. We’ll also give you the tools to analyze and assess how your journey is going. As your business is constantly growing and changing, you’ll be able to react swiftly to refine your approach, so that you’re always making the most of a business—and life—you love.

By the time we’re done with this step, you will have:

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  Created an iDentity Roadmap, an implementation plan which distills your long-term vision for your brand into actionable steps you’ll take to get you where you want to go
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  Developed the tools to amplify your business or personal brand, shifting gears when necessary in order to make the greatest impact

Ready to uncover your personal brand?

Yes, I’m ready