DEFINE YOUR BRAND. Create your future.
When it comes to achieving career success, you are your own secret weapon. In many ways, entrepreneurs ARE their company (consider Steve Jobs, whose “think different” mentality gave us Apple). You’ve got what no other business has: you. Which is why brandiD’s Business and Personal Branding consulting service focuses on articulating what it is that makes you, your brand, and your company exceptional.
In order to take their brands to even greater success, entrepreneurs—whether they’re artists or accountants—need to be able to communicate the values which distinguish their business from any other. We’re here to help you do that.
The Business and Personal Branding Process
brandiD’s founder, Rachel Gogos, is a Reach Certified Personal Brand Strategist who has worked closely with personal and business branding gurus William Arruda and Jonathan Fields. She brings her expertise to work directly, one-on-one, with any client in the personal branding program. Rachel will lead you through the following steps:
1.) Understanding Your Personal Brand
Even if you’re running a wildly successful business, you may want to take it in a new direction, unveil a new offering, reach even more clients, or make your work still more satisfying. Working with Rachel, you’ll develop a deep understanding of where your brand is and where you’d like it to go, through a series of exercises that allow you to step back and look at your business and your role in it. brandiD even offers a specialized program just for women.
“This process of exploring their personal brand and how it impacts their business brand is provocative, profound, and a catalyst for powerful change,” says Rachel. “Clients always tell me how surprised they are by how much impact the results have. It’s a real game-changer as far as how they see their businesses—and themselves.”
2.) Creating a Personalized Marketing Strategy
Once you’ve articulated the qualities that make your brand one-of-a-kind, and the new levels of success you’d like it to reach, the next step is developing an online marketing strategy to let the rest of the world in on how amazing your business is. The brandiD team identifies the best methods and tools to connect with, and influence, your target audience, and creates systems by which you can measure your success.
3.) Communicating Your Online Identity
In person, you can charm, impress, and influence people. Personal branding is a methodology of packaging all that in a way that works online via your website, social media presence and / or blogging. brandiD will develop an authentic online presence for your brand, one that is true to who you are. Doing so can be as specific as creating a logo or tagline, or as complex as building a multifaceted website, complete with a video bio to greet clients and blogging capabilities to continue your conversation with them. Finally, the brandiD team makes sure your brand has a strong social media presence on the platforms that work for you, whether that’s Facebook, Twitter, Pinterest and/or LinkedIn, among other media.
Ready to get started?
The values you articulate during your branding consultation will influence every step of your business expansion from communicating your online identity to spreading your message through social media. Get in touch with us to begin the exploration.