Creativity and inspiration cannot be bought, but they can be learned.

Susie deVille is in the business of teaching entrepreneurs how to be more creative, innovative and inspired! Her methods have freed hundreds of business owners from perfectionism and turned them into unique, inventive leaders.

Susie is the founder and CEO of the Innovation & Creativity Institute. An author, coach, and business owner who built and sold a highly profitable real estate firm, she has been researching innovation and creativity since 2005. Her first book, Buoyant: The Entrepreneurs Guide to Becoming Wildly Successful, Creative, and Free, has been called The Artist’s Way for entrepreneurs.

Why is creativity important for business?

Susie’s clients want to have better ideas, solve problems with ease and become exceptional leaders. 

All the skills that make up a great leader-The ability to think quickly when challenges arise, inventing new products and services, and ultimately serving clients more effectively-begin with our ability to be creative! 

By uncovering our own profound sense of inspiration and intuition, we become magnetic: People want to hire, invest in or work for us.

Creativity is a skill that anyone can develop!

If inspiration doesn’t strike, how do you find it? Susie has built her career around teaching solutions. 

Whether you feel like you’re not a creative person or you’re just feeling stuck lately, Susie has great advice for you: Stop trying to make “good” things and just focus on the act of making! 

In this episode, Susie deVille gives quality exercises for how you can become unstuck by embracing the messy, imperfect and exciting parts of the creative process.

Quotes

“Once we remember who we truly are, we become insanely attractive to the marketplace. People can feel us even before we speak.”

“This is a process of the archeology of the self. As we move through life, things accumulate which are not our true selves. They are the expectations of others, cultural messages and things told to us by parents, teachers and family members. Through my work with clients, we reconnect them with their innermost playful, joyful self. We then direct and shape how they build their businesses.”

“We have to tap into our inspired creativity. We need to breathe in what fills us. It can be absorbing or creating beautiful art, resting, or spending time in the park. Through these practices, we anchor ourselves in rituals that bring us back to ourselves.”

“When we begin focusing on inspiration instead of more productivity, we come home to ourselves. We begin to profoundly trust our own decision-making. It’s the direct result of making things.”

“Making something is the bridge across the river of self-doubt. It gives a sense of possibility.”

“Once we have our sacred inspirational energy back, we have to protect it and continue to fuel it. We set boundaries and become more mindful about scheduling things.”

“There is an addiction to the adrenaline of overdoing. We get a charge out of opening our planner and seeing all the stuff. It’s a socially-sanctioned way to hide out. Especially if we’re carrying some trauma, we load up that schedule.”

“My clients are often overachievers who believe that they can achieve their way to a sense of self and intrinsic value. But it’s a fool’s errand. You cannot give yourself intrinsic value by doing. You have to know that you have ‘value’ without achieving anything.”

“My clients push back on the joyful, easy path because it sounds frivolous! They think it’s for crafty people with time to kill, retired people or children. This is the hardest part of the process – we have to shift and undo this cultural training.”

“People believe that what you make has to be quote-on-quote ‘good’. We tend to believe that the product is what has value. But I’m more interested in what’s happening inside of my soul.”

Links mentioned in this episode:

Podcast Resources

Check out the website for the Innovation and Creativity Institute: https://innovationandcreativityinstitute.com/

Purchase Susie deVille’s NEW book and hone your own creativity and inspiration: https://innovationandcreativityinstitute.com/book/ 

Become a coaching client of Susie deVille or purchase a course on her website: https://innovationandcreativityinstitute.com/work-with-susie/ 

Follow the Creativity and Innovation Institute on Facebook here: https://www.facebook.com/innovationandcreativityinstitute  

Connect with Susie deVille on LinkedIn here: https://www.linkedin.com/in/susiedeville/ 

You can follow Susie on Twitter at @susiedeVille

Susie recommends the work of Lynda Barry in uncovering your own creativity. You can find her beloved book What it is here: https://www.amazon.com/What-Lynda-Barry/dp/1897299354

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