EPISODE 020

Using Collaboration as a Growth Strategy

With Brian Lofrumento

Meet Brian Lofrumento

Brian Lofrumento is an entrepreneur, speaker, and author whose businesses have reached over 3.5 million people in over 200 countries. Having built multiple six-figure businesses since 19, Brian has taught over 4,000 entrepreneurs worldwide how to launch and grow businesses online using his Ultimate Profit Model framework.

Brian is the author of Wantrepreneur to Entrepreneur: What You Really Need to Know to Start Your First Business. He also hosts one of the top business podcasts in the world. In addition, Brian helps students through his engaging, fun, and interactive teaching style, which focuses as much on implementation and mindset as learning and building a customer-center business. 

Turning His High School Intern Job into a Marketing Agency 

While in high school at the age of 15, Brian landed an internship with a digital marketing company. He soon learned the benefits of using SEO to increase website traffic and built one of the most successful soccer blogs in the world. 

With the amount of traction he received from his blog, Brian had the attention of big companies worldwide who wanted to know his secret sauce. As a result, Brian started his own marketing company helping other businesses get noticed on the web.

Discover how Brian has used collaboration to grow his business, his best growth strategies, how he uses his personal brand in his company, and how he frames his high status verbiage when sharing personal information with the world. 


Here’s your highlight guide to the episode:

[03:45] Brian tells his story of how he learned SEO and started his digital marketing company.

[06:39] How Brian has taken collaboration to a new level in growing his business.

[10:45] Using the community to spread the word about your platform.

[14:07] Drawing the line between sharing his personal life and what Brian decides to keep private.


Quotes

“Even if you are a solopreneur, you’re never actually alone in your journey.”

“Instead of just talking about entrepreneurship, I also talk about my life.”

“Everybody talks about business, but at the end of the day, we are all humans and we crave that deep, genuine connection.”

“When you take an interest in other people, they will take an interest in you.”


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