Meet the Guest 

Wendy was named one of Wall Street Journal’s 10 Most Innovative Entrepreneurs in America. The CEO of TREW Marketing, a technical marketing agency, and the author of Content Marketing Engineered. Wendy is a contributor to Forbes Magazine and personally holds a fishing record in Texas.

TREW Marketing Focus

Her company Trew focuses on inbound marketing for highly technical companies. Wanting to be a trusted resource and wanting clients to consider her company part of the team, Wendy decided to meld together trust and crew to create Trew Marketing.

How Wendy Uses Her Personal Brand in Her Company

Starting her career at a technical company, Wendy she worked in multiple marketing and communication roles. Then, moving over to product marketing, at one point, she was responsible for a product launch for a services line. 

With two children and an hour and a half commute one way to work, Wendy and her friend, who had complimentary marketing skills, decided to start a new company together. Knowing that the company’s partners they worked for didn’t understand marketing, they found a niche market in tech that wasn’t being filled. Knowing the trade shows and publications, they narrowed their business to tech, and their business took off to new heights.

Discover why she chose the lane of technology content marketing, why one of her core values is laid back excellence, and why the company’s voice doesn’t need to be a founder.

Here’s your highlight guide to the episode:

[03:31] How Wendy uses her personal brand in her company.

[06:46] Why niching down your business is important for marketing.

[09:26] What her team says about her personal attributes and strengths.

[14:10] How her Texas state fishing trophy starts conversations with clients.

[17:55] Having multiple people play the role of spokesperson for a company.

Quotes

“It’s wise to bring others into leader roles and be ready to change.”

“It’s all about setting up the spokesperson based on their credibility and their experience.”

“The tighter you niche your business the more traction you can get in marketing and sales.”

Links mentioned in this episode:

Podcast Resources

Visit Trew Marketing on the web

Connect with Kevin Mako on LinkedIn

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