EPISODE 268
What Actually Builds a Premium Brand
with Jamie Sanborn
Could the “boring” parts of your business actually be your biggest competitive advantage?
In industries built on appearance and experience, it’s easy to focus on what people see. But the brands that truly last are built on what people don’t see — systems, standards, and an unwavering commitment to doing things right.
In this episode, we explore what it takes to build a premium brand in a highly competitive and regulated industry — and why trust is the foundation of everything.
Jamie Sanborn is the founder of One Eleven RX, a luxury, physician-led medical aesthetics brand rooted in clinical integrity and elevated client experience. With a background as a registered nurse and former operations leader for a high-volume hospital clinic, Jamie brings a rare combination of clinical expertise and operational discipline to her business.
In this episode, Jamie breaks down how she built a seven-figure brand from the ground up with a nod to substance over style.
From Side Hustle to Seven-Figure Brand
Jamie’s journey didn’t start with a big launch or outside funding. It started with a simple goal: earn a little extra income.
While working as a nurse, she launched a spray-tan business on the side. But her clinical background quickly gave her an edge.
She saw an opportunity to bring medical aesthetics into her offering, starting with Botox and then expanding one service at a time.
There was no overnight success. No massive leap. Just steady, intentional growth.
She took one class, saved her money, added one service, and kept building. That disciplined, step-by-step approach is what ultimately led to a thriving, seven-figure business.
Why Systems and Standards Matter More Than Aesthetics
While the brand feels elevated and luxurious on the surface, Jamie is clear — the real differentiator is what happens behind the scenes.
Her experience in hospital operations shaped how she integrated structure, compliance, and systems into the core of her business.
From training protocols to treatment plans, everything is documented, repeatable, and by design.
And that rigor shows up in the client experience — because when systems are strong, trust becomes nearly automatic.
Enjoy this episode with Jamie Sanborn…
Soundbytes
05:37–06:01
“I just started building. It was one thing at a time, one service at a time. I look at it now, and I listen to other founders who had all these plans, and they raised capital. And it was not like that for me. It was very much like, let me take one class. Let me save my money. Let me take another class. Let me save my money. Let me put down a deposit for a space, and it really just went like that — one thing after the next — until we built a seven-figure business.”
17:34–17:57
“I think the biggest thing — I had a new esthetician in the last couple years — and I think one thing I noticed is that sometimes people come into the industry and think they’re just going to set their hours and they’ll fill. You can do that; it’s just not going to happen as quickly. So it’s really just being prepared to do some things that maybe you didn’t expect to do, and being flexible doing things in the short term that most other people will never do to give you results in the long term that you want.”
Quotes
“I say no probably more than I say yes — and that’s how I protect my brand.”
“It’s not a one-and-done — it’s a plan over time.”
“If you break trust once, you don’t just lose a client — you lose your reputation.”
“I realized I had become very neutral — and that doesn’t attract anyone.”
Links mentioned in this episode:
Connect with our Guest Host
Website: https://oneelevenrx.com
Email: jamie@oneelevenrx.com
Connect with Jamie Sanborn on LinkedIn: https://www.linkedin.com/in/jamie-sanborn-b6a22a7a
Connect with Jamie Sanborn on Instagram: https://www.instagram.com/jamie.injx
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