EPISODE 238
Why Writing a Book Is the Ultimate Authority Builder for Your Personal Brand
With Host Christine Ink
Want to be seen as the go‑to expert in your space?
Start with a book. Not just for sales, but for shaping a brand that people recognize, trust, and remember.
This is a special episode where I joined Christine on the Your Daily Writing Habit. I shared how, over 14 years at The brandiD, I’ve helped entrepreneurs, authors, and thought leaders grow their businesses online.
Why Your Book Can Be the Fastest Path to Authority
If you want to be recognized as the go-to expert in your field, a book is one of the most powerful tools you can create. It packages your expertise into something tangible, builds instant credibility, and works as intellectual property you can monetize and leverage.
Self-publishing can generate direct income, but the bigger value is in what the book leads to: higher-ticket client work, keynote invitations, workshops, and programs that deepen your authority.
How to Keep Your Book Working for You Long After Launch
Your book shouldn’t gather dust once it’s published. Pull out key ideas or stories and turn them into social posts and blog articles to keep your message in circulation.
Offer a free chapter to grow your email list. Use it to pitch media interviews, local speaking engagements, or library events that connect you with new audiences. And most importantly, get clear on your visibility goals first—whether that’s a TEDx stage or building a loyal local following—so every action you take moves you closer to that vision.
Enjoy this episode…
Soundbytes
07:07 – 07:18
“If someone has enough know-how in a particular area and can put it all in a book, it is such a stamp of approval.”
07:40 – 07:55
“Not everybody has the perseverance and the vision to write a book, and for the people that do, it can so easily be spun into courses or membership sites, keynote speeches, or workshops.”
Quotes
“A book is a great marketing lead magnet.”
“Only be active on social media where your potential target market may be.”
“There’s so much strategy that goes into the copywriting of a website.”
Links mentioned in this episode:
Connect with our Host
Website: https://christine-ink.com/
Connect with Christine Ink on LinkedIn: https://www.linkedin.com/in/christineink/
Connect with The Business of You
Download our Free Guide to learn 16 Crucial Website Tweaks
Take our Personality Quiz
Like The brandiD on Facebook
Follow The brandiD on LinkedIn
Join us on Instagram
Ready to elevate your digital presence? Contact Us Here
Uncover your personal brand
Subscribe to get a FREE copy of “Build Your Brand: The Distinctive Guide to Soul-Based Marketing”
"*" indicates required fields
