EPISODE 233
What 76% of Buyers Do Before They Ever Contact You
With Host Chris Baden
76% of buyers Google you before they reach out.
If your brand isn’t showing them the real you, it might be holding you back more than you think.
In this episode, I sat down with Chris at FlowChat to talk about one of my favorite topics: how personal branding and your identity as a founder shape every part of your business, from the copy on your homepage to the culture inside your team.
What Personal Branding Really Means
Personal branding isn’t about being loud online or showing up a certain way. It’s about alignment. I define personal branding as a cocktail of three things: your essence, your reputation, and your marketing. That combination is what creates an authentic brand people connect with.
In this conversation, I share how tools like 360 brand feedback help founders uncover their true strengths and why that feedback often holds the key to differentiation.
Why Founder Identity Shapes the Entire Business
Whether you’re a solopreneur or leading a growing team, your identity sets the tone for everything. From the moment a client lands on your site to the way your team handles support emails, your brand is shaped by who you are.
In this episode, I talk about how understanding your values, energy, and purpose helps create a brand that’s not just consistent, but powerful.
Enjoy this episode…
Soundbytes
17:05 – 17:19
“Every touch point a potential customer or an actual customer has with your company is an interaction that’s going to leave that customer with a point of view, with an opinion about your brand.”
02:32 – 02:59
“So I define personal brand as a cocktail, and it’s a mixture of your essence, your personality, your true self, your reputation, because that always supersedes you, and then combining that with marketing, and marketing is a million different things. So, what are you comfortable with, and how are you comfortable marketing your product or service? So that’s how I define personal branding. It’s, it’s a mix of several things.”
Quotes
“One thing I believe wholeheartedly is that the attributes of a founder are very much the attributes of a company.”
“You can’t do personal branding properly if you don’t tap into who the person is behind the company.”
Links mentioned in this episode:
Connect with our Host
Website: https://www.flowchat.com/
Connect with FlowChat on LinkedIn: https://www.linkedin.com/company/flow-chat/
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