EPISODE 227
Why Hiding Your Values Is Hurting Your Business
with Host Michael Levitt
If you’ve ever felt unsure about how much of yourself to share in your brand… this episode is for you.
This is a special episode where I joined Michael Levitt on his podcast, Breakfast Leadership, to talk about something most people overthink: how to build a personal brand that actually connects. We unpacked what personal branding really means, why it’s not about boasting, and how sharing your story can help you attract better-fit clients.
Whether you’ve been in business for years or you’re just starting out, this conversation will challenge the way you think about visibility, reputation, and what it really takes to stand out.
Personal Branding Isn’t Bragging — It’s About Being Understood
So many people stay quiet online because they’re afraid of sounding self-promotional. But the truth is, people don’t just want to know what you do–they want to know who you really are. We talk about why your past experiences, values, and even career pivots are worth including in your story. Take a look at your own LinkedIn or About page: is it helping people understand you…or just giving them a list of facts?
Can Being Too Polarizing Lose You Clients?
I share my take on whether or not you should be polarizing—and whether it can help or hurt your personal and business brand. We talked about the difference between standing out and turning people away, and why losing the wrong clients is often a win. If you’ve been keeping things neutral out of fear of alienating people, this part of the conversation will give you permission to show up with more honesty, clarity, and confidence.
Enjoy this episode…
Soundbytes
17:01 – 17:41
“Three-quarters of Americans are actually more likely to trust someone with an established personal brand, and that same percentage is more likely to buy a service or a product from a personal brand that they know. And that applies to big companies too. When you have a sense of what that company, or the founder of that company stands for…”
“If we know that a company is supporting, let’s say, a local shelter, or whatever else it might be. We’re more likely to support them.”
21:44 – 22:10
“A lot of times in today’s world, especially the last few years, as things have evolved, we’re self-centering a lot because we don’t want to make waves. And I’m not ever saying make waves for wave’s sake. I’m just saying, find ways to really put your values out there and the causes that you’re passionate about in a way that is true to who you are. And that’s what really helps attract your ideal clients.”
Quotes
“Three-quarters of Americans are actually more likely to trust someone with an established personal brand, and that same percentage is more likely to buy a service or a product from a personal brand that they know.”
“It’s okay to be polarizing.”
“Take some time every now and then. Have a coffee date with yourself, and really just kind of set your own GPS and figure out where you want to be in five years, and how you’re going to get there.”
“The more we help people connect with us and truly show up as ourselves, the more likely we are to grow our businesses and convert people from browsers to buyers.”
Links mentioned in this episode:
Connect with our Guest Host
Website: https://www.breakfastleadership.com/
Connect with Michael Levitt on LinkedIn: https://www.linkedin.com/in/michaeldlevitt/
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