EPISODE 225
Forget Finding Your Niche, Find Yourself First
with Host Rodric Lenhart
What if the real growth strategy isn’t finding your niche, but finding yourself?
I joined Rodric Lenhart on the Million Dollar Flip Flops podcast to talk about something I believe most business owners get backwards: we rush to pick a niche before we’ve figured out who we are.
As the founder of brandiD (a personal branding and web agency) and MyPath101 (a self-discovery platform for students), I’ve spent the last 15+ years helping people uncover the story behind their work so they can grow businesses that reflect who they really are.
Why Self-Awareness Comes Before Strategy
In the episode, I share why real growth starts with identity. If you don’t know your values, strengths, and goals, it’s easy to build a brand that looks good on the outside but feels off underneath. When you lead with self-awareness, everything, from your message to your business model, becomes more aligned, more intentional, and more fulfilling.
How to Fix a Website That’s Not Working
We also get into the biggest mistakes I see on DIY websites: too much “me,” not enough “you.” Your homepage has one job: to connect with the person on the other side of the screen. I break down how to write website copy that speaks to your audience, builds trust, and moves them toward action.
Enjoy this episode…
Soundbytes
17:01 – 17:24
“One thing I see going wrong is people start on their homepage by talking about themselves, and they really need to talk about or speak to their client, or at least speak to the pain of their client, and what their potential client might find in working with them, or why they should work with them. So you’ve got to answer that question at the very top of the page, so you can hook somebody in to want to read to the bottom of the page.”
13:15 – 13:23
“I am a big believer that strategy without implementation leads nowhere, just like implementation without strategy leads nowhere.”
14:12 – 14:19
“People are savvy, they want to know who they’re buying from, you know? They want to know what that person stands for, even if it’s a really large company.”
Quotes
“Anything is possible if you really put your mind to it.”
“Just take time to pause once in a while in life and think about what’s really fulfilling you and what’s not fulfilling you.”
“We all have choices in life–to live reactively or intentionally. And I think the more intentional we can be, the more satisfying life is.”
Links mentioned in this episode:
Connect with our Guest Host
Connect with The Business of You
Download our Free Guide to learn 16 Crucial Website Tweaks
Take our Personality Quiz
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Join us on Instagram
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