EPISODE 223
How to Make Your Brand Feel Like a Five-Star Experience
with Host Shay Wheat
Does your website feel like a warm welcome?
If not, this episode is a must-listen. Because branding isn’t just about fonts, colors, or messaging–it’s about how your clients feel when they land on your digital doorstep.
This is a special episode where I sat down with Shay Wheat on her podcast, Creating Powerful Impact. We talked about why the most effective brands start from the inside out.
The SOULiD Framework
If your brand looks the part but doesn’t feel like you, that disconnect shows up everywhere–in your copy, your visuals, and your confidence. That’s exactly why we created the SOULiD framework.
It helps uncover your convictions, personality, and purpose, so your website becomes an extension of your most essential self. In this episode, I break down how the process works and why it becomes the foundation for a brand that grows with you.
What Hospitality Has to Do With Branding
What do restaurants and websites have in common? More than you might think. I grew up in the hospitality industry, and that mindset shapes everything we do at brandiD.
When your clients feel seen, supported, and genuinely cared for, they stick around–and they tell others. In this episode, I talk about how to infuse that same high-touch, high-trust experience you’d expect from a high-end restaurant into your brand, no matter your industry.
Enjoy this episode…
Soundbytes
3:37 – 3:49
“So the name brandiD: the ID is an identity, but it also stands for ID, like the ID ego and super ego, and it is the part of our personality, according to Freud, that we are born with.”
3:52 – 4:24
“The SOULiD framework is what we do with the majority of our clients…We want to help them, but also need our work to stand out from the many, many millions of other websites that land online. We want to get to the core, the essence, or the soul of that person and make sure it’s embedded throughout. Aesthetically, in the copy, in the positioning, the differentiators lie there.”
9:19 – 9:29
“We have to all be so dialed into the people we work with and understand their hopes, their fears, their dreams, when they’re feeling vulnerable, when they’re feeling overwhelmed.”
Quotes
“With every client, it’s like you also have another case study to see if your framework is still applicable.”
“Websites, just like clothing, just like hairstyles, they have trends.”
“One thing that sets us apart as a web agency is the service that we provide to our clients. It’s one thing that people consistently comment on.”
“The way you make clients feel, especially in today’s competitive market, can help you be around as a company for the long term.”
“You are your biggest differentiator.”
Links mentioned in this episode:
Connect with our Guest Host
Website: https://graceandeaseproductions.com/
Connect with Shay Wheat on LinkedIn: https://www.linkedin.com/in/shaywheat/
Connect with The Business of You
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