EPISODE 211
The Identity Needed to be a Highly Successful Entrepreneur
with Brandon T. Adams
As any venture capitalist knows, not every investment pays off. Half of all new businesses fail within the first five years–but today’s podcast guest has learned to spot the winners.
Brandon T. Adams is a 2X Emmy® Award-Winning Producer, Podcaster, Media Expert, Investor, and Advisor. In 2017, he founded Accelerant Media Group, an agency that produces commercials, social media content, and TV shows. Accelerant Media Group has produced TV Shows and Documentaries such as Ambitious Adventures, Success in Your City, Red Flags, and Beyond Small Town Dreams.
Brandon is the Co-CEO and Co-Founder of Big Brand Ventures, an advisory and marketing firm that helps scale companies from 7 figures to 8-9 figures in revenue. His expertise in business growth has led to successful campaigns across diverse industries, such as Tech, TeleHealth, Marketing, Blockchain, Entertainment & Film, Franchising, and Consumer Products.
From Crowdfunding to Equity Consulting
Brandon entered the investing world through crowdfunding. After helping people raise money for their businesses, he realized there was an opportunity to trade his consulting talents and network in exchange for a piece of the company. He could get paid to help the founders increase the value of their company.
Not every investment pays off. No one can predict the future and many businesses fail within their first few years, but some turn into other opportunities–and it just takes one good bet to make it a win for all parties.
What Makes a Successful Entrepreneur
When Brandon is choosing his investments, he bets on the founder more than the business. Part of their vetting process involves auditing the founder to see how coachable they are, if they’re open to different ideas, or if there’s a real reason they haven’t been able to scale on their own. Some of the qualities they look for are integrity, grit, and adaptability.
Being open to change is essential because every level of business requires something different from the founder: a different operating system, team, and skill set. To go from zero to $100,000 takes a different person than $100,000 to $1 million or $1 million to $10 million. The most successful founders are able to evolve into what their business needs at that new level.
Enjoy this episode with Brandon T. Adams…
Soundbytes
15:47-16:03
“I bet on the person, the CEO, the founder. I’ve seen really good products and opportunities that fail and don’t scale because the person running or operating the business is their own worst enemy. They’re not open to change.”
17:39-18:04
“What it takes you to go from zero to 100,000 is one thing. Going from 100,000 to a million is one thing. To go from a million to 10 million is a whole other story. To go from 10 million to 100 million…That whole process takes different people, different conversations, different structures, different systems, and you, as the founder and CEO, have to become a different person.”
Quotes
“If you want anything in life and you surround yourself with the right people and work towards it, you’ll achieve it.”
“If you can communicate the story, and obviously the brand around it, that’s what people buy into.”
“When you’re around certain people that do things at a certain level, it opens your mind to that level.”
“That’s the thing with this world, you never can predict the future, and it just takes one time to be right to make it a big win for all parties.”
Links mentioned in this episode:
Connect with our Guest
Website: http://www.BrandonTAdams.com
Connect with Brandon on LinkedIn: https://www.linkedin.com/in/brandontadams1/
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