EPISODE 207
Protect Your Business From Digital Fraud
with Sunny Dublick
With the digital marketing world changing so fast, how can you keep up? Sunny Dublick shares her recommendations for effective marketing in 2025 and how your company can innovate to stay ahead of the curve.
Sunny is an award-winning marketing specialist and founder of Sunny Dublick Marketing. Sunny has spent over 15 years in the marketing and advertising industry, working with high-profile clients such as the Philadelphia 76ers and HanesBrands, as well as small and medium-sized businesses spanning the hospitality, retail, and professional services industries.
After nine years working for various advertising agencies and corporate marketing departments, Sunny set out on her own, forming Sunny Dublick Marketing to provide transparent and effective marketing solutions to businesses nationwide. Her strategies are designed to inspire creativity and enable clients to grow the best, most authentic version of their brand.
The Future of AI in Marketing
The digital marketing landscape is constantly shifting. Instead of fighting to stay ahead of the curve and keep up with rapidly changing technology, Sunny recommends slowing down. If you decide to incorporate something new, be intentional. Act from a place of purpose instead of fear of the future.
At one point, no one knew how to post on Facebook or run Google ads. There were a lot of unknowns–but business owners and marketers figured it out over time. The same will be true for AI and these new technologies. The important part is to stay open and be willing to try new things.
If you want to incorporate AI into your marketing, Sunny recommends using it to kickstart ideas rather than write all of your content. It can be helpful for a first draft, so you’re not staring at a blank page, but it still needs a human touch. No one wants to read a blog post written entirely by AI.
The Importance of Innovation
The role of marketing in your organization goes beyond generating new leads. Your marketing team can also problem-solve across departments, inspire new offers, and overcome sales objections.
Instead of assuming there’s a marketing problem when leads slow down, Sunny recommends starting at the source. Are your offerings still what your customers want? Is there room for innovation and growth? Has the market evolved?
Separating marketing from branding, sales, and finance doesn’t serve your organization. This is why more and more companies are shifting away from Chief Marketing Officers to Chief Growth Officers or Brand Officers, to bridge different functions.
Enjoy this episode with Sunny Dublick…
Soundbytes
11:11-11:32
“People are looking forward to like, Metaverse and web 3.0 and how do we stay ahead of that? There’s always been, for a really long time, a question mark of where things are going. And the worst thing that you can do, from a marketing perspective is just running after that shiny object and being like, I have to do this too, right?”
23:20-23:42
“Oftentimes companies will work with a marketing company and they’ll have a fancy new logo, some pretty pictures on a website, and they’re like, cool, we’re done, right? That’s what I call lipstick-on-a-pig marketing. You made it pretty. But at the end of the day, your offering is something that can and should change over time.”
Quotes
“The beautiful thing about marketing, especially digital marketing, is so much of what you need to know is available to be self-taught.”
“The worst thing that you can do from a marketing perspective is run after that shiny object.”
“The nature of marketing is one in which you always have to be agile, and you always have to be willing and able to try new things.”
“Now we can write six posts a day automatically, but just because you can doesn’t mean you should.”
“Marketing can and should be something that bridges a lot of different functions within an organization, and you’re only getting a tiny piece of it if you’re keeping them pigeon-holed into these are the people that put up my social media posts and run some ads for me.”
Links mentioned in this episode:
Connect with our Guest
Website: http://sunnydublick.com
Connect with Sunny Dublick on LinkedIn: https://www.linkedin.com/in/sunnydublick/
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