EPISODE 184
Breakthrough to Your Ideal Customer with Differentiation
Microsode
Differentiation in business involves embracing your unique strengths, experiences, and passions to create a distinct value proposition that sets you apart from competitors. It’s not about being different for the sake of it but authentically showcasing what you uniquely bring to the table.
Understanding your market and analyzing your competition is essential for effective differentiation. By comparing your strengths, experiences, and positioning to those of your competitors, you can identify what makes your business stand out—whether it’s a specific expertise, a unique customer experience, or a particular result you consistently deliver. Rather than fearing competition, use it as an opportunity to refine and communicate your unique value.
Effectively communicating your differentiation is crucial. Through branding, marketing strategies, or sharing your story, consistently highlight what makes you and your business special. This approach not only attracts your ideal audience but also helps build a strong personal brand.
Remember, differentiation is an ongoing process of self-discovery and expression that ultimately helps you zero in on the legacy you want to leave.
Quotes
“One of the things we spend a good amount of time on in the strategic process is really helping people understand how they’re different. Different in their marketplace, different than their competitors, and different in a way that helps them stand out, not just from competition, but just stand out in general.”
“Trying to be different and just being different are two very, completely different things. And I think the more we are our authentic and genuine selves, actually, the more different we are.”
“You are the biggest differentiator in your business.”
“You do have to look at your competitors, look at their experiences, look at their strengths, look at their positioning, to understand how you have to differentiate yourself.”
“I don’t believe in fearing competition. I feel like there’s plenty of business out there for everybody.”
“Our internal 13 year old self might hear that and get really freaked out by that, right? Because all we want to do in our teen years is fit right in.”
“We talk about soul a lot in this show, but really thinking about, you know, what is your purpose, and what are you here to do in this life that you’re living?”
“In order to know where you’re going, aka goals direction, you have to know who you are, and you have to reverse engineer the goal setting into impact.”
“Once you do get clear on what makes you different, you have to communicate that.”
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