EPISODE 180
The Secrets to Crafting Your Ideal Customer Persona
Microsode
By focusing on the specific characteristics, pain points, and behaviors of your ideal customer, you can create impactful messaging that drives engagement and business growth.
While a target audience is broad, an ideal customer persona hones in on a single, detailed profile representing your perfect customer. Narrowing down your focus to this ideal persona allows you to create more effective messaging that speaks directly to their needs and challenges.
A helpful way to brainstorm your ideal customer is by reflecting on your best customers and identifying common themes among them. Conversely, consider your worst customers and why they weren’t a good fit.
One common mistake is not going deep enough into defining your ideal customer. When you go too broad, your messaging becomes generic, weakening its impact. Speaking to a broad audience dilutes your message, while focusing on one person makes it more powerful and resonant.
Regularly updating these personas, especially in response to significant market changes, is crucial for keeping your marketing relevant and effective. The power of making the customer the hero of your story lies in understanding and anticipating their needs, which ultimately helps build stronger connections and drives your business’s success.
Quotes
“An ideal customer persona is really thinking about your broad target audience and bringing it down to define one person.”
“We’re taking that broad definition and defining it as one person.”
“How old is that person? What’s their socioeconomic status? What’s their average level of education? How many kids might they have? Where do they tend to live in the United States? What are their hobbies? What do they like to read? What do they like to listen to? Right? Those are just some questions to help you go much deeper into your broad target audience and define a customer persona.”
“I created ours, just to tackle the first part of that question, by actually thinking of who our best customers have been for the different things that we offer.”
“Once you have customers that you’re working with, actually taking time to reflect on, you know, what made them a great customer, or even what made someone else not your ideal customer, you know, just write down all the different things that you notice”
“The biggest secret that I unearthed some years back is: we are often our ideal customer. Believe it or not, we’re just a couple steps ahead of them.”
“So many times, people create businesses to serve the needs of themselves or a person just like them, that until you sit down and actually write out your ideal customer persona, you don’t realize how similar you are to them.”
“Look inwards and think about where you were maybe a few years ago, before launching the business that you’re launching, and thinking about who, who you were, what you were doing, and also think about what are the results you want to get for that person, because thinking about the results will help you better define their pain points, their challenges and why they’re coming to you.”
“The biggest challenge is just not going deep enough, people tend to go broad. And what happens when you go broad is your messaging sounds very general.”
“If you’re thinking about talking to a group of people versus talking to one person, specifically, your messaging isn’t going to be as strong.”
Links mentioned in this episode:
Ideal Customer Persona PDF: https://buildmybrandid.com/wp-content/uploads/2024/01/biD_Ideal-Customer-Insight-Sheet_FINAL.pdf
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller: https://a.co/d/feHZ3Eh
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