It might surprise you, but you can be the face of your brand AND an introvert.

Rachel Gogos, founder of The brandiD, exemplifies this. Although stepping into the spotlight felt uncomfortable and self-indulgent due to the humility ingrained by her Orthodox faith, she found ways to manage.

Her trick is to tailor her marketing strategies to what feels natural and enjoyable. 

Practical tips for introverts include focusing on one or two meaningful connections at networking events, leveraging one-on-one interactions, and surrounding yourself with extroverts who can handle more visible roles at events. 

For public speaking, over-prepare, imagine speaking to one person, and remove your ego by focusing on helping the audience with the valuable information you’re providing.

By leveraging your strengths, seeking genuine connections, and using tailored strategies, you can successfully build your personal brand as an introvert.

Quotes

“In the Myers Briggs, I come up pretty darn close to the middle of introvert and extrovert, but I’m a little over that line to the introvert side, and people are always very surprised.”

“I’d say the biggest challenge for me is getting comfortable being visible being the face of our brand.”

“It’s so opposite everything that has been ingrained in me around humility, right, just growing up as a young child, and you know, what we hear in the Orthodox faith, like it’s really all about being a humble person.”

“When we get introverted clients, you know, they’ll say, ‘I’m an introvert, I don’t like to brag, I’m not very loud, or charismatic,’ and I always quickly say to them, ‘Well, you don’t have to be any of those things. And it doesn’t mean you’re bragging, you’re just communicating your strengths in a way that feels comfortable.’”

“Another thing we often try to do with our clients is really getting clear with them from a marketing perspective, what really lights them up? What fills their cup, right? Do they like to write? Do they like to do interviews? Do they want to be visible on video? What is most comfortable with them? And then we can help them align marketing strategies that kind of naturally go with their strengths, and more aligned with their comfort zone.”

“Most introverts tend to not like small talk, they prefer a deeper conversation.” 

“Another hack is you can actually take like these lozenges that kind of help calm your nervous system. It’s not a drug. It’s a natural homeopathic thing.”

“the thing that has helped me the most I have to say and I’ve heard many people give this advice. So it’s not my own original advice. But it was very helpful, which is just removing the ego from every time you’re presenting, it really is about helping them.”

“Whenever you’re focused on self, that’s when you get nervous when you’re focused on just helping people in delivering quality to the audience that you’re in front of.”

“I find the more interactive you can make a presentation, the more comfortable it also is for someone a bit more introverted”

“Consider doing a workshop versus doing a speech because that’s such a great way to get interaction going.”

“You don’t have to be all the things.”

Podcast Resources

“Quiet: The Power of Introverts in a World That Can’t Stop Talking” by Susan Cain: https://a.co/d/9y0kUQj

Bach Rescue Pastilles – Rachel’s Favorice Homeopathic Lozenges That Help with Public Speaking: https://a.co/d/ekD2cjs

Undershirts for Underarm Sweat: https://a.co/d/d6YkVBC

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