As a solopreneur (think experts like coaches or consultants), it is essential to delegate so you can concentrate on tasks that uniquely require your expertise. 

By hiring support staff, even on a part-time or hourly basis, you can free up time for more valuable tasks and help prevent burnout. Common first hires include virtual assistants or financial managers. 

There’s also tremendous value in investing in your personal brand, building your email list, outsourcing your website, and engaging often with your audience.

Ultimately, we can’t overstress the importance of leveraging support to maximize efficiency and business success.

Quotes

“Many of our clients fall into this category where we wouldn’t necessarily call them small business owners, they are small business owners, but they’re really more of a business of one person, they are the subject matter expert. And they have an executive assistant or an admin person or a marketing person or a VA, helping them grow their business.”

“What I hear most commonly is hiring someone to manage the financial aspect of the business.”

“Some other common activities are scheduling, marketing, any support around sales, and any sort of administrative task that doesn’t have to be completed by that subject matter expert.”

“A good way to figure out what you can let go of is just making a list of what you do every single day for about two weeks, and then identifying the things that you’re doing that only you can do. But also identifying the things that you’ve done, you look over those past few weeks, that you think somebody else could do, and lump those tasks together, and assign those to somebody else. 

“Especially when you’re first starting your business of, again, subject matter expert, you’re doing way more than you need to be doing until you get off the ground, very common.” 

“The second you can hire someone and get some of those tasks off your list that can be done by someone else, the better. Because you can monetize the work that you’re doing, you know, at a much higher rate than some of the more lower level tasks that you might be engaging in.”

“People don’t realize all the tasks that they have to do to launch their business and grow their business.”

“You can get burned out by doing all the things.”

“Focusing on the thing that you are excellent at is most important because that tends to fill people up when you’re working in your strengths, that tends to energize you and make you excited about your work.”

“It’s tricky at the beginning, at the very beginning, because you may not have a lot of money to invest in your infrastructure.” 

“It always kills me to see people trying to build their own website, for example, when they don’t really have the skills to do that. And they get so frustrated, and they end up with a result that is truly lackluster, and doesn’t reflect well on them.”

“Two things I did not do from the beginning, and that I now make sure every client does and one is list build. That was years before we actually added an opt in to our website, years… And the second thing is that visibility piece. We’ve had our business for many years, and it’s really just been in the last couple of years, through the podcast and through really beefing up our social media, mine in particular this year, where I’m making a concerted effort to become more visible and be the face of the brand.”

Links mentioned in this episode:

Podcast Resources

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferris: https://a.co/d/8QzJ9Bm

Connect with The Business of You

Visit the Business of You on the web

Like The brandiD on Facebook

Follow The brandiD on LinkedIn

Join us on Instagram

Learn more about Branding on The brandiD Blog