EPISODE 228
How to Build an Unforgettable Brand Even as an Introvert
with Host John Lee Dumas
Most people think branding starts with your logo. But it actually starts with you.
This episode is all about how you can uncover what truly sets you apart by asking a few simple (but powerful) questions. You’ll learn how to turn client feedback into messaging that actually resonates, and how to create a brand experience that makes people feel connected the moment they land on your site.
I sat down with John Lee Dumas on his podcast, Entrepreneurs on Fire, to talk about what personal branding really means.
Your Brand Is Built From the Inside Out
Your brand is more than a logo or a tagline—it’s your reputation, your essence, and how you make people feel. I share how my Greek family values shape the culture at brandiD and why infusing personality into your website is key to building trust online. If you want your brand to stand out, you need to start with what makes you, you.
You Don’t Have to Be an Extrovert to Be Visible
Here’s something that surprises a lot of people: most entrepreneurs are introverts. And that’s not a weakness—it’s a strength. In this episode, I share how I work with introverted founders to build brands that feel aligned, not performative. From getting clear on your values to identifying the platforms that actually work for you, visibility becomes much easier when you stop trying to be someone else.
Enjoy this episode…
Soundbytes
09:41 – 10:01
“When you’ve got confidence and passion about what you’re doing, it’s impossible not to talk about it with energy and with just an extroverted energy underneath it. Whenever I talk about the things that I love to do, it’s impossible for me to be introverted.”
26:16 – 26:26
“No matter what revenue someone is making, or, you know, the level of visibility they have, we are all struggling with the same things at the end of the day.”
Quotes
“People always think a brand is just their logo, and it’s not. Their brand is so much more than that.”
“The last thing we want to help someone do is do something that they’re uncomfortable with, because that’s going to be inauthentic.”
“It’s okay to share some of those little hiccups that we all inevitably have as humans and business owners.”
Links mentioned in this episode:
Connect with our Guest Host
Website: https://www.eofire.com/
Connect with John Lee Dumas on LinkedIn: https://www.linkedin.com/in/eofire/
Connect with The Business of You
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