Can changing the way you dress change your business? Jessica Papineau has plenty of evidence to suggest the answer is yes!

Jessica is the Founder of CSJ, a leading styling company for high-performing female entrepreneurs. With over 25 years in the fashion industry, she teaches women how to use fashion to serve their purpose, boost their confidence, and elevate their image. 

Jessica has styled hundreds of women, from moms struggling to dress their postpartum bodies to executives seeking to level up their careers and seven-figure entrepreneurs. A thought leader in fashion styling, her insights have been featured in various print publications and media outlets. Jessica is committed to empowering women to elevate their style and transform their careers, relationships, and lives.

Dress for the Life You Want

Jessica follows a four-part process with all of her clients, the first step being to review and reflect. She asks her clients to think about what they want in their life and envision those possibilities. Once they know the person they want to become, the next step is to ask how that person dresses. How do they show up in the world? 

The most common styling pitfall Jessica sees is that people are stuck in the past. Instead of imagining their future, they relive the same thoughts over and over again–and their wardrobes reflect that. Instead, Jessica encourages her clients to focus on that future version of themselves and the life they want to attract. 

The transformations are incredible: her clients become a magnet for the people and opportunities they want. Their relationships deepen, they get a promotion at work, or sign with dream clients. 

Know Your Niche

One of the biggest turning points in Jessica’s business came when she honed in on her ideal client: high-performing women who want to grow personally and professionally. These women want the transformation that Jessica provides and working with them feels aligned with her purpose. 

As soon as Jessica narrowed her niche, the floodgates opened. Her one-on-one calendar quickly filled up, and she’s since pivoted to a course, a membership program, and soon to release an app as well. All of her marketing has been relationship-based, with 50% of her clients based locally and 50% across the country. Building her brand online has helped her business grow even further. 

Enjoy this episode with Founder and Style Strategist Jessica Papineau…

Quotes

“Once she can tell me what those desires are and I can close my eyes and envision it and she can tell me how she feels, I can see what she’s wearing and what she looks like. And then from there, we start to formulate a wardrobe that aligns with that woman she desires to be.”

“Fashion and beauty isn’t superficial at all. There’s actually a transformative power in it for women.”

“Many people are operating their lives just replaying their past over and over again. And a lot of people don’t exercise the muscle of imagination.”

“Everyday I put myself into situations that scare me. I want to stretch myself to serve the women I’m working with deeper.”

“Once you truly step into your power, you’re able to share with others deeply, and they can then make an impact.”

“At the end of the day, it’s not about how much money you made. What you hear people say when they come to the ending portion of their lives, it’s about those relationships.”

Links mentioned in this episode:

Podcast Resources

Visit Jessica’s website which was made with love by The brandiD: https://csjstyling.com/ 

Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessica-papineau-45482725/ 

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