EPISODE 146
The Bottom Line About Reinventing Or Repositioning Your Business
Microsode
In business, it’s crucial to adapt and evolve, which includes periodically reassessing and potentially repositioning your business to better serve your changing audience or your own professional growth.
This often involves updating your website, refining your offers, and adjusting your marketing strategies.
Ultimately, a forward-looking approach, with a focus on building the new rather than clinging to outdated strategies, will ensure you channel your energy into growth and innovation.
Is now the perfect time to reinvent or reposition your business?
Quotes
“People get tired of what they do too, right? They get burned out. And they also may want to shift or reposition themselves or kind of reinvent themselves for a number of reasons. One could be burnout. One could be they want to work with a different clientele. One could be redefining your target audience again, kind of gets back to: What do you wanna offer and who do you wanna work with and how do you wanna work with them?”
“Let’s say you were a coach that was working one-on-one with people, and you’re a little burned out of the one-on-one work. And you wanna do more, the one to many and scale your business in that way. Now, that is a subtle positioning change, but the way your offer needs to be restructured is what needs to change significantly. And then you also have to position that new offer in different ways through marketing techniques.”
“You have to look at a few factors [when transitioning]. One is your income. How can your income stay consistent while you’re making this shift and transitioning? Another factor to consider is if you have a team that works with you. How do you keep that team employed if they fit into your longer term plan as you’re shifting? So, making sure that you have enough existing work coming in to support the team as you’re starting to make a shift. So it could be more of a gradual shift and more of a long term shift. And then another factor to consider is how do you transition your existing target audience and the people you’re working with to the new.”
“With our own business, we redo our own website, anywhere from three to four years. We do kind of a massive redo with our website. And we change the copy and we change the look and feel.
“We are constantly up-leveling our own offers, our own image, you know, refining what we offer because our clients are also getting bigger and more sophisticated, and demand more, right?”
“The more we can reveal about ourselves that helps communicate our personality and helps communicate our reputation and helps communicate our intent in our values, the more we are kind of opening the kimono and revealing to people who we are so we can improve that know-like-trust factor and they feel comfortable getting into a business relationship with us.”
“People can feel soul, right? AI doesn’t have soul. That’s what I always say, but people can feel true soul. It’s maybe more ethereal again, maybe more subliminal, but people can sense it.”
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