It’s easy to think that having a stellar product or service to sell and a market ready and willing to buy is all you need for sales success. Yet there are times when, despite a fantastic product/market fit, the sales just don’t click. The most likely reason? Your messaging. How you communicate your solution to the customers who need it is … [Read more...] about Great product, lackluster sales? Check your message.
branding
At brandiD, there’s one part of our creative process that turns us all into little kids on Christmas morning: when we see the design of a client’s new homepage. Up until that point, we’ve been heads down, working hard on our client’s branding and business strategy, then crafting copy that will most effectively communicate their business’s value … [Read more...] about The power of visual branding in making a great first impression online
Have you ever been in a “flow state?” It’s that amazing feeling when you’ve completely lost track of time and are hyper focused and energized by what you’re doing. It’s the best feeling ever, right? There’s a ton of research and science behind the “flow state,” and researchers say it’s exactly how it feels—”where self vanishes, time flies, and … [Read more...] about Does your business have soul?
Highlights The client: Brady Connell The goal: To build a brand and a website that showcased Brady’s vast career experience, positioned him for new projects, and helped him stand out in a crowded, competitive industry The finished website: https://www.bradyconnell.com Challenges Encapsulating a 30-year career into one unique brand + … [Read more...] about From 30 years of experience to 1 cohesive brand