EPISODE 070
Lessons from a Successful Serial Entrepreneur
With Paul Baron
There is a lot to be learned from Paul Baron. Having been called a “serial entrepreneur” and referred to as “industry agnostic”, Paul is a restless and energetic visionary who recognizes opportunity everywhere he goes.
Paul Baron is the Founder and Chief Executive Officer of The Wall Printer USA. He is responsible for all executive functions, assuring the corporation’s growth and the success of businesses that purchase a Wall Printer.
Paul’s 40+ decades of business experience span B2B, B2C, retail, manufacturing, distribution, international business, and franchising. He has personally developed and launched concepts and supported successful revenue growth, leading to exits for several start-ups and established businesses. Paul thrives in rapid-growth and high-energy environments and values a diverse culture with good people who like to dream big, work hard, and have fun. He leads with a positive attitude, humor, and humility.
An articulate communicator with outstanding public speaking and presentation skills, Paul is frequently asked to guest lecture at industry events. He mentors business owners and student interns at the University of North Carolina Wilmington (UNCW) and at UNCWs Center for Innovation and Entrepreneurship (CIE.) Paul serves on advisory boards at UNCWs Business Schools Entrepreneurship track, at non-profit organizations, and privately held businesses in Wilmington, Atlanta, and NY. PAUL earned a BS in Mathematics with an education minor at the State University of New York at New Paltz and studied advanced Mathematics at the University of New Hampshire.
In 2022, Louis Vuitton’s ‘200 Trunks, 200 Visionaries’ Exhibition Featured The Wall Printer in NYC on the Prestigious Madison Avenue. Passersby observed The Wall Printer constantly printing new designs on the wall behind the Louis Vuitton trunk display, in celebration of the 200th birthday of their eponymous founder.
You’ll find The Wall Printer beautifying walls indoors and out across the Western Hemisphere. The Wall Printer is quickly expanding throughout North America, Latin America, and the Caribbean. As Wall Printing businesses grow, the company will support them with tangible solutions, inks, parts, outstanding service, and marketing solutions to expand their successful wall printing services locally.
Entrepreneurship is a mindset
After Paul graduated, he went to work for someone else. He was never truly satisfied.
After asking for a deserved raise, Paul’s boss looked him in the eye and gave him a valuable piece of advice: When you work for someone else, you’ll never be paid as much as you feel you’re worth. This lesson stuck with Paul. While working to build other peoples’ dreams, we never get to chase our own – and wind up feeling unappreciated. Paul took those words to heart and he decided to go into business for himself.
Over the years, there were numerous opportunities to work under other leadership. But Paul had tasted freedom, and he loved it. His desire to manage his own time and creativity led to him honing his skills in negotiation, communication and strategy. Paul’s discovery is a powerful reminder to all entrepreneurs to know their worth.
Entrepreneurs look for exciting opportunities
When it comes to launching businesses, Paul has some sage advice to share: Look for opportunity everywhere you go. He encourages us to keep an open mind. Ask yourself – What problem does this product or service solve? Who is best served by it? Where do I find those people?
When Paul first heard about The Wall Printer, he was excited. But he didn’t jump in right away. He dutifully did his homework, researching ways to make the company successful in North America and beyond. After spending over a year looking into numbers and areas for improvement, Paul decided to take the leap.
Rather than sticking to a more traditional franchising model, Paul settled on a fresh new concept: The exclusivity model. Exclusivity agreements are a method of controlling the market – In this case, granting each company that buys a printer an exclusive area for growth. Paul doesn’t restrict the marketing or branding for The Wall Printer locations; He provides ongoing support for them as they grow and expand. Buyers can secure their own territory in North America or beyond. His goal is 1,000 territories in the United States – and he’s steadily working towards the mark.
Leaders create opportunities for others
Whether managing teams or building new business owners, Paul fosters leadership abilities in others.
Refusing to micromanage or obsess over details, Paul learned early in his entrepreneurship journey that his time had greater value elsewhere. He also saw the immense benefits of allowing others to lead – forming bonds between teams, creating opportunities for employees to shine and get recognized. The message is important – When you step back and allow people to use their strengths, they become future leaders.
Enjoy the lessons of serial entrepreneur Paul Baron on this episode of The Business of You!
Quotes
“I gained a reputation as someone who could take a foreign company’s product and identify high-value customers in the American audience. So, that’s what I did.”
“Somebody once told me, ‘What makes a great leader and CEO is someone who is smart enough to hire the best people for the jobs that are needed… but wise enough to back off and let them do it!’”
“More often than not, when you don’t stay in your own lane, you start doing more than you’re really capable of doing, and not what your time is best suited doing. When you back off… chances are, people will rise to the occasion. Teams will run better.”
“I told myself, if I’m going to make this business a success, and I’m going to make my customers a success, I’m going to give them enough area exclusively to grow a business – with something nobody’s ever seen or heard about before. So that’s why I wanted the exclusivity model.”
“Our community shares videos and success stories. That’s something we do for one another! We share those things because it works for everybody’s benefit.”
“I went in to the owner of the company. I said that I was ready for a raise. He said something that I carry with me to this day. He said – ‘Paul, when you work for somebody, you’ll never earn what you think you’re worth.’”
“A common thread of my businesses is that I’ve always had a partner. I’ve always enjoyed having a person who complements the skills that I do not have.”
“I’ve always believed in cooperation over competition. We can always exchange ideas and work out financial agreements.”
Links mentioned in this episode:
Podcast Resources
Visit the website for The Wall printer at https://thewallprinter.com/en/
Watch The Wall Printer in action in the Youtube video for the Louis Vuitton 200 Exhibition, celebrating the 200th birthday of the eponymous founder. https://www.youtube.com/watch?v=IZkHd_bKsAU
Contact Paul Baron to become an owner at https://thewallprinter.com/en/contact-us/
Connect with Paul Baron personally on LinkedIn at https://www.linkedin.com/in/pbbaron/?original_referer=https%3A%2F%2Fwww.google.com%2F
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