EPISODE 181
The Generosity Effect: How Giving Back Can Grow Your Business
with Cynthia Kersey
You’ve probably heard that practicing generosity can make you happier…but did you know it can also affect your business’s bottom line?
Cynthia Kersey, recognized as one of the World’s Greatest Motivators, is a sought-after speaker, and best-selling author of two books, Unstoppable and Unstoppable Women. Her remarkable 25-year career is not only marked by a client list of global powerhouses but is equally distinguished by her collaborations. As the Founder and CEO of the Unstoppable Foundation, Cynthia’s organization has empowered 500,000+ lives in 23 Kenyan communities.
A visionary in fundraising and philanthropy, Cynthia masterfully combines the universal Law of Giving and Receiving with practical business insights, showing how generosity not only fosters business and personal growth but also creates a life worth living.
The Generosity Prescription
There are four core elements of Cynthia’s generosity model: gratitude, generosity with yourself (self-care), generosity toward others, and the ability to generously receive.
When Cynthia dedicated a daily practice to each of those four pillars, she noticed an incredible shift in her life and business. She left her business to start the Unstoppable Foundation, experienced more happiness and abundance, strengthened her faith, and even attracted her dream partner.
To this day, Cynthia starts each morning with gratitude, writing a list of 10 things she’s grateful for and why. The self-care piece can include things like exercise or a spiritual practice. Being generous to others might mean giving more compliments, donating time or money, or simply looking for ways to enrich the lives of those around you. Lastly, being able to receive means you generously accept gifts and compliments–something that takes practice for most people.
Putting it into Practice
It’s scientifically proven that practicing generosity has a positive impact on your health, happiness, and relationships. But it can also influence your business and your bank account; companies that focus on enriching their customers’ lives outperform those who don’t.
Unsurprisingly, generosity is one of the core values of Cynthia’s foundation. Whenever they receive a donation, someone on the team calls to personally thank the donor. They also share reports on what the donation has made possible, so the donor can see the impact they’re making.
As a leader, the easiest way to create a strong company culture is to live into the values you set for your team–something Cynthia strives for everyday.
Enjoy this episode with Founder and CEO Cynthia Kersey…
Quotes
“Running a profit is a business.”
“If you stop the flow of receiving, you stop the whole cycle of good.”
“Generosity generates the experience of heaven on earth.”
“When you start with gratitude, you’re receiving.”
“We live in a time where there’s a crisis of meaning. And it’s really one of the most important things people want in their life and their business.”
“There’s nothing more generative than being generous.”
Links mentioned in this episode:
Podcast Resources
Visit Cynthia’s website: http://cynthiakersey.com/
Connect with Cynthia on LinkedIn: https://www.linkedin.com/in/cynthia-kersey-52bb403
The Unstoppable Foundation: https://unstoppablefoundation.org/
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